Brand Design Lead

The world’s most advanced VPN, and a whole lot more If you’re a design leader who loves both strong visuals and helping designers do their best work, join the team behind a broad portfolio of Nord Security products. From our flagship VPN to password management, identity protection, and beyond. We design experiences that give people privacy, security, and control over their digital lives.   Your impact? Shaping how millions experience and perceive the Nord Security brands—while empowering designers to grow, experiment, and deliver outstanding work, and growing your own leadership and craft through world-class, global marketing projects.   About our design team We are a multidisciplinary group of product designers, web designers, UX researchers, UX writers, and graphic designers. We’re building the future of digital freedom across our cyber security products, helping millions of users feel safe and in control online. Our focus is simplifying complex cybersecurity topics through clear, human, and high-quality design. We value ownership, honest feedback, and creative initiative. And we all here are encouraged to think, challenge, and take responsibility for their craft.   About the role
We’re looking for a seasoned Brand Design Lead to guide and co-create with our Graphic Design Team. This role sits between hands-on design and leadership. As a Design Lead, you’ll help designers solve problems, develop stronger concepts, and deliver high-quality work. You’ll act as a design partner and mentor, as well as an art director, while also contributing creatively when needed. You’ll be responsible for design quality, clarity, and consistency while ensuring our visual output meets both brand and business goals.    

Main Responsibilities

• Orchestrate Visual Systems: Direct the creation and maintenance of design systems, style guides, and brand book guidelines to ensure cohesive branding across all touchpoints.
• Define the Standard: Establish a benchmark for visual excellence that challenges the team and pushes our brand identities to stand out in a global market.
• Cultivate Creative Talent: Act as a hands-on mentor, helping designers navigate complex briefs, sharpen their conceptual thinking, and take full ownership of their craft.
• The Strategic Bridge: Act as the vital link between Brand, Marketing & Product. You will collaborate closely with Brand leads to ensure our marketing stays grounded in product reality and Product Leads to ensure the brand’s soul is felt within the interface.
• Merge Logic with Aesthetic: Use design as a strategic tool to simplify technical complexity, making cybersecurity feel accessible, empowering and human, rather than intimidating.
• Advocate for the Why: Translate creative directions into business value when collaborating with stakeholders, ensuring our design choices align with broader company growth.

Core Requirements

• A deep background in brand design, ideally within a B2C environment or branding/creative agency.
• Experience leading or guiding designers (as a lead, mentor, or senior).
• Strong visual design and art direction skills.
• Ability to give clear, constructive, and actionable feedback.
• Strong understanding of brand systems and multi-channel design.
• Strategic thinking and problem-solving mindset.
• Strong communication and collaboration skills.
• Comfort working in fast-paced, evolving environments.
• Excellent written and verbal English skills.
• A portfolio demonstrating both design execution and design thinking.

What will make you stand out

• Experience working with photography, photo editing, or compositing.
• Illustration skills or experience guiding illustration styles.
• Familiarity with AI image generation tools in creative workflows.
• Understanding of 3D visuals or collaboration with 3D designers.
• Experience working with large-scale or global brands.
• Knowledge of the digital product environment.

Tools you will use

• Figma
• Generative AI platforms
• Full Adobe Suite

Salary Range

• Gross Salary 3810 - 5300 EUR/Month.

About Us Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily. NordVPN is the world’s most advanced VPN service provider, used by millions of internet users worldwide. NordVPN provides double VPN encryption and Onion Over VPN and guarantees privacy with zero tracking. One of the key features of the product is Threat Protection, which blocks malicious websites, malware, trackers, and ads. NordVPN is very user friendly, offers one of the best prices on the market, and has over 5,000 servers in 59 countries worldwide. And we’re always looking to expand our team of: • Future shapers • Restless achievers • Self-movers • Honest communicators • Team players What We Offer • Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand; • Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential; • Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best; • Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check; • Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us; • More free time. Stay with us and additional vacation days will be added to your calendar; • Additional paid leave. Additional days are covered by us in cases of illness or special occasions; • Flexibility. Flexible working time arrangement. Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes: https://bit.ly/3urJdOL