Performance Media Lead (Havas Group Vietnam)

The Performance Lead at Havas Group Vietnam is a senior leadership role responsible for overseeing and optimizing the overall performance of all campaigns. He/She involves analyzing, strategizing, and implementing initiatives to enhance operational efficiency, productivity, and effectiveness. The Performance Lead will collaborate with cross-functional teams, set performance goals, monitor key performance indicators (KPIs), and drive continuous improvement efforts to ensure the achievement of client’s business objectives.

Responsibilities

1/ Strategy Development

• Collaborate with Planning team to develop performance strategies aligned with the campaign objective.

• Formulate actionable plans and initiatives to optimize performance across various channels.

• Generate insightful reports and presentations, conveying complex data in a clear and actionable manner (e.g. : performance reports, post-campaign reports, …).

• Stay ahead of the competition by analyzing, regularly documenting, and adopting new/best practices on an ongoing basis.

2/ Performance Monitoring

• Real-time tracking and monitoring of performance metrics and KPIs for all campaign on going.

• Continuously assess and analyze performance data to identify deviations, trends, and areas requiring attention.

• Alert relevant stakeholders to deviations from established performance standards and collaborate on corrective actions.

• Manage media budgets effectively, allocating resources to maximize ROI and minimize wastage.

• Drive best practice in developing Paid Social, Paid Search and Video Strategies, provide refinement and optimization recommendations.

3/ Stakeholder Collaboration (CoE team)

• Collaborate with team leaders, and internal/ external stakeholders to align performance improvement efforts with specific needs and objectives.

• Communicate effectively with various levels of the organization to ensure buy-in and engagement.

• Identify and prioritize performance improvement projects based on potential impact and feasibility.

• Lead the team who launch and optimize performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social).

4/ Leadership and Mentorship

• Provide leadership, guidance, and mentorship to teams responsible for executing performance improvement projects.

• Foster a positive work environment that encourages collaboration, creativity, and professional development.

Requirements

• At least 5 years’ SEM, Paid Social, and Programmatic.

• Proven experience as a Performance Lead in an agency (working in a global media agency is a plus) or similar role.

• Skills in managing Paid Search and Paid Social activity; planning, forecasting and activating.

• Deep understanding of digital advertising platforms.

• Strong technical skills of media analytics tools, including media buying and planning software.

• Proficient in Website Analytics.

• Strong analytical and strategic thinking.

• Good communication and presentation skills.

• Advanced level in English communication, both written and spoken.

• High sense of compliance to the process and policies.

• Ability to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.

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Thank you for your time and enthusiasm in our career opportunities.
Please kindly note that shortlisted candidates will be contacted within 3 weeks of application. Alternatively, we will reach out to you when another suitable chance arises in the future.