Senior Manager Business Intelligence

Team: Business Intelligence

Activity: Full-time

Role grade: Senior Manager (7)

Direct reports: 3

Indirect reports: 0

Reporting to: Director PMO & BI

Role location: Riyadh, Saudi Arabia

Job Purpose: As Senior Manager Business Intelligence, you will be responsible for leading the development and execution of business intelligence processes, operations and strategy, ensuring the organization has a robust, scalable, and insight-driven data ecosystem.

This role will oversee analytics, reporting, and insight generation across all functions, enabling data-informed decision-making at both operational and strategic levels. You will ensure that the data is transformed into actionable intelligence that drives performance across ticketing, tournaments, fan engagement, commercial operations, and strategic initiatives.

You will work closely with Technology (Data Tools & Data Architecture), CDP/CRM, Marketing, Commercial, Digital, and Strategy to embed a data-driven culture across the organization.

Duties and Responsibilities

BI Strategy & Data Architecture

• Define and lead end-to-end business intelligence strategy and roadmap

• Oversee the design and implementation of Esports Foundation data architecture, including data warehouse, data models, and semantic layers (alongside IT)

• Ensure integration of multiple data sources including tournament data, digital platforms, fan data, commercial data, and third-party providers

• Collaborate with IT on data ingestion, transformation (ETL/ELT), and data quality

• Establish data governance, data definitions, and standardization across the organization

• Ensure scalability, performance, and reliability of the BI ecosystem

Analytics & Insight Generation

• Lead analytics initiatives to generate actionable insights across fan behavior, tournament performance, commercial outcomes, and digital engagement

• Translate complex data into clear, business-relevant insights for senior stakeholders

• Support strategic initiatives (e.g., market expansion, partnerships, new products) through data-driven insights

• Identify key drivers of growth, engagement, and monetization across Esports Foundation

Reporting & Visualization

• Oversee the development and maintenance of dashboards and reporting frameworks across the organization (e.g., Power BI)

• Define and standardize KPIs, metrics, and reporting structures across all business units

• Ensure real-time and periodic reporting for tournaments, marketing, partnerships, and executive leadership

• Ensure consistency, accuracy, and usability of all reporting outputs

• Drive adoption of self-service analytics capabilities across teams

Data-Driven Decision Making

• Embed a data-driven culture by enabling teams to leverage insights in their day-to-day decision-making

• Partner with IT, Marketing, Commercial, and Digital teams to support performance tracking and optimization

• Support campaign measurement and ROI analyses

• Enable forecasting, scenario planning, and performance tracking at organizational level

Stakeholder Management & Leadership

• Act as the central BI point of contact across all internal functions and external data partners

• Manage relationships with data vendors and analytics providers

• Lead cross-functional alignment on data priorities, requirements, and deliverables

• Support senior leadership with executive-level reporting, insights, and strategic recommendations

• Mentor and guide BI, analytics, and data team members

BI Strategy & Data Architecture

• Define and lead end-to-end business intelligence strategy and roadmap

• Oversee the design and implementation of Esports Foundation data architecture, including data warehouse, data models, and semantic layers (alongside IT)

• Ensure integration of multiple data sources including tournament data, digital platforms, fan data, commercial data, and third-party providers

• Collaborate with IT on data ingestion, transformation (ETL/ELT), and data quality

• Establish data governance, data definitions, and standardization across the organization

• Ensure scalability, performance, and reliability of the BI ecosystem

Analytics & Insight Generation

• Lead analytics initiatives to generate actionable insights across fan behavior, tournament performance, commercial outcomes, and digital engagement

• Translate complex data into clear, business-relevant insights for senior stakeholders

• Support strategic initiatives (e.g., market expansion, partnerships, new products) through data-driven insights

• Identify key drivers of growth, engagement, and monetization across Esports Foundation

Reporting & Visualization

• Oversee the development and maintenance of dashboards and reporting frameworks across the organization (e.g., Power BI)

• Define and standardize KPIs, metrics, and reporting structures across all business units

• Ensure real-time and periodic reporting for tournaments, marketing, partnerships, and executive leadership

• Ensure consistency, accuracy, and usability of all reporting outputs

• Drive adoption of self-service analytics capabilities across teams

Data-Driven Decision Making

• Embed a data-driven culture by enabling teams to leverage insights in their day-to-day decision-making

• Partner with IT, Marketing, Commercial, and Digital teams to support performance tracking and optimization

• Support campaign measurement and ROI analyses

• Enable forecasting, scenario planning, and performance tracking at organizational level

Stakeholder Management & Leadership

• Act as the central BI point of contact across all internal functions and external data partners

• Manage relationships with data vendors and analytics providers

• Lead cross-functional alignment on data priorities, requirements, and deliverables

• Support senior leadership with executive-level reporting, insights, and strategic recommendations

• Mentor and guide BI, analytics, and data team members

Education and Experience

• Bachelor’s degree in Data Analytics, Computer Science, Information Systems, Business, or a related field (master’s degree is a plus)

• 8+ years of experience in business intelligence, data analytics, data strategy, or related roles, with experience leading analytics initiatives and managing cross-functional stakeholders

Knowledge, Skills, and Abilities

• Proven experience in business intelligence, analytics, and data strategy roles

• Strong understanding of data architecture, data warehousing (e.g., Snowflake), and BI tools (e.g., Power BI)

• Experience working with large, complex datasets across multiple domains

• Experience in esports, gaming, sports, or entertainment ecosystems is a strong plus

• Strong analytical mindset with the ability to translate data into actionable insights

• Experience with SQL and familiarity with data transformation concepts (ETL/ELT)

• Strong understanding of KPI frameworks, reporting structures, and performance measurement

• Excellent stakeholder management and communication skills, including executive-level presentation

• Ability to lead cross-functional initiatives in fast-paced environments

• Strong problem-solving, prioritization, and strategic thinking skills

• Very good written and verbal communication skills in English

Benefits

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.