The SAKA Museum is a cultural gem located in AYANA Bali, Indonesia. SAKA takes visitors on a captivating exploration of the Balinese Day of Silence, Nyepi, and a myriad of artistic and cultural expressions deeply intertwined with the profound Balinese principle of Tri Hita Karana. Learn more at www.sakamuseum.org.
As Senior Marketing Communication Specialist plays a pivotal role in promoting exhibitions, programs, and initiatives through the development and execution of strategic communication plans. This role involves enhancing the museum’s visibility, engaging a wide range of audiences, and strengthening relationships within the community. You will be involved in:
- Communication Strategy:
- Develop and execute comprehensive marketing communication strategies aligned with the museum’s goals.
- Write press releases, coordinate press events and manage media inquiries, ensuring timely and effective communication.
- Cultivate and maintain relationships with local/national and international media.
- Collaborate with museum teams and third parties to enhance the museum’s visibility in Bali and beyond.
- Social Media Management:
- Develop and implement a social media strategy to increase engagement of the museum's online presence.
- Produce promotional content for various social media platforms and the museum’s website.
- Monitor social media channels and respond to audience inquiries and comments.
- Event Promotion:
- Plan and promote events, exhibitions, and educational programs.
- Coordinate marketing efforts for events to maximize attendance.
- Conduct market research to identify trends and audience preferences.
- Analyze the effectiveness of communication strategies and campaigns, providing recommendations for improvement.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Art and Literature or related fields.
- Proven experience of at least 5 years in Marketing, Communication and/or Public Relations within museums, cultural institutions or related cultural settings.
- In charge of promotional campaigns regarding art and culture.
- Active involvement in promotion of cultural activities.
- Experience in working with diverse and international audiences.
- Strong ability to promote cultural events, programs and exhibitions.
- Passion for art and culture.
- Proficiency in social media platforms and digital marketing tools.
- Knowledge of museum operations and audience engagement strategies.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Excellent written and verbal communication skills in English and Indonesian.
- Familiarity with graphic design software (e.g., Adobe Creative Suite).
