Description
Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector’s unique product set aims at training and learning management, continuing education (CE), compliance, workforce scheduling, safety management, and more.
Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer, smarter, and better decisions.
Vector Solutions is seeking a Product Marketing Manager for our K-12 and Career & Technical Education business lines. Vector’s SaaS based training content, data insights, and technology help improve student success and district performance. Its solutions are widely recognized with over 10 million annual users utilizing its solutions each year.
On the heels of significant product enhancements and expansion into the Career & Technical Education market, Vector’s K-12 & CTE business is looking for a key product marketing leader to help grow its market position. The Product Marketing Manager is responsible for go-to-market strategy, messaging/positioning, new product/feature launches, and marketing content to drive sales and support retention. This is a role that sits at the intersection of Sales, Product, and Customer Success and is critical to driving our future growth.
What You'll Do:
- Define go-to-market strategy for specific product lines within the K-12 and CTE sectors. You will own customer segmentation, penetration, and definition of ideal customer profile (ICP), to inform areas of focus.
- Create, execute, and manage launch plans for new product releases or course releases including relevant customer communications, marketing collateral and sales enablement materials.
- Own definition of key competitive differentiators and value props, and any supporting collateral (e.g. battlecards) to drive higher win rates.
- Produce content marketing assets in collaboration with industry subject matter experts to support demand generation. Content will align with the integrated marketing plan and resonate with key buyers and markets. Content includes but is not limited to blogs, infographics, webinars, guides, and more.
- Develop plans to improve cross-sell motion and penetration.
- Interview customers and develop case studies.
- Understand industry trends within K-12 and CTE, utilize them for marketing campaigns, and share market intel with marketing and sales teams.
- Own buying personas, including a deep understanding of buying behaviors.
- Own creation and updates to all collateral and documentation used in the sales process (e.g. pitch decks, product brochures, etc.) Continuously refine and iterate based on customer and internal feedback.
- Conduct customer research (e.g. win-loss interviews, existing customer check-ins) and synthesize findings to support changes in the go-to-market strategy.
- Provide input to Pricing and Product teams on key changes to pricing and packaging.
- Collaborate with Demand Generation team and product marketing team on campaign messaging, collateral, and execution.
- Support website and event marketing teams to ensure Higher Education messaging and positioning is incorporated on our website and at tradeshows.
- Identify and execute targeted marketing programs to improve customer retention, in partnership with Customer Experience organization.
Requirements
- Bachelor’s degree in business, marketing, or related field
- 8+ years work experience
- 2+ years of experience in product marketing at a SaaS company
- Experience working in K-12 or Career & Technical Education strongly preferred
- Ability to understand customer needs, pain points, and desires and translate that into winning marketing strategies
- Ability to lead complex cross-functional projects
- Ability to create compelling presentations, and long form marketing content to be used in marketing campaigns
- Ability to manage multiple priorities concurrently
- Ability to create and deliver training and enablement sessions for sales, with minimal guidance
- Consistent track record of excellence and driving change to lead to sales growth
- Entrepreneurial spirit that enables someone to roll up their sleeves and drive results
- Proven experience driving changes that have led to sales or retention growth
What You Can Expect From Us
- Friendly, open, and casual work environment (ditch the suit & tie)
- Comprehensive, quality benefits package effective first of the month following your date of hire
- Matching 401(k) retirement plan
- Healthy work-life balance with flexible work arrangements and generous time off
- Educational assistance available for all employees
- Generous referral incentive program
- Company social events
- Philanthropic opportunities
What We Value:
- Teamwork -Above all, we’re a team. We give and value feedback. We support each other, respect each other and work together to accomplish our common goals and serve our customers. Once we make decisions, we align behind them as a team.
- Customers First -Our customers’ success is our success. They are why we are here. We work to earn the trust of our customers and always deliver on our commitments.
- Make a Difference - It's not a job, it’s a calling. We have passion for our mission, for our customers, for our work, and for sharing a fulfilling experience with our fellow team members.
- Inclusiveness -Uniqueness is powerful. Diversity, equity and inclusion guide how we build our teams and cultivate our leaders, creating a company that promotes a variety of perspectives and crucial conversations, leading to better outcomes.
- Act Now -We act with urgency. The best time to get something important done is now. We don’t wait and let perfection be the enemy of good.
- Curiosity -We love a good challenge. We’re scrappy, we stretch ourselves to be the best, ask questions, learn from our mistakes, and are dedicated to continually improving and growing.
- Ownership -We own the outcome and don’t pass the buck. The score matters. We hold ourselves and each other accountable. We treat company resources like they are our own.
Vector Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, (including gender identity), sexual orientation, gender, race, color, religion, national origin, age, pregnancy, disability, genetic information, marital status, or status as a protected veteran.
Compensation Disclaimer: The base salary range provided is a good-faith estimate at the time of posting. Actual pay may vary based on factors such as skills, qualifications, experience, and work location. Compensation will always comply with applicable state and local pay laws, including but not limited to those in California, Colorado, New York, and Washington.
