Demand Generation Lead - North West Luzon

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

Job Description

The Demand Generation Lead is responsible for creating and executing activities that generate high-quality demand for Syngenta portfolio. This role connects marketing and sales by driving awareness, interest, and intent across the grower journey, ultimately delivering qualified leads and accelerating revenue growth.

Responsibilities

• KPI: Sales (sell-in), Consumption, Product On Ground
• Planning and execution of farmer-focused Demand Generation campaigns to drive POG
• Ensure alignment with Channel Management Lead on focus areas and priority segments.
• Primary responsible for Demand Generation activities at grower level with Star and Core products as primary focus.
• Implement demand generation strategies aligned with product positioning and market objectives
• Develop targeted marketing initiatives to enhance market penetration and brand awareness in key segments
• Monitor sales pipeline progression and implement acceleration strategies when needed

Qualifications

• Bachelor's Degree in Agriculture, Marketing, Business, or a related Field.
• Minimum of 5 to 8 Years Experience in Demand Generation, Sales, Field  Marketing or Agricultural Marketing.
• Strong Analytical Skills and ability to track and report on Key Performance Metrics.
• Deeply understanding about crop protection is advantage
• Strong understanding of farming practices, agronomy, and local market dynamics.

Additional Information

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Learn more about our D&I initiatives here: https://www.syngenta.com/careers/working-syngenta/diversity-and-inclusion.