Sales
Permanent
Job Description
Be part of something bigger. Decode the future.
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2025 Electrolux Group had sales of SEK 131 billion and employed 39,000 people around the world. For more information go to www.electroluxgroup.com.
Join us in our exciting quest to build a future home!
We are hiring a Head of eCommerce Paid Media & Performance, D2C Asia, to lead and scale our performance engine across 8 markets.
This role is to build and own the end-to-end paid media and performance strategy, with a strong focus on marketplace ecosystems (onsite & offsite) and D2C acceleration; own the execution, and to stay agile to business and market needs and reality
You will drive how we invest, optimize, and scale media to deliver profitable growth, while building best-in-class capabilities across the region.
You will operate as a regional performance leader—setting direction, challenging the status quo, and ensuring every dollar spent delivers measurable business impact.
You will work in the multinational matrix organization aligning and collaborating with multiple cross-functional stakeholders
What you’ll do:
1. Regional Paid Media Leadership
- Define and lead the paid media strategy across Asia, fully aligned with commercial and D2C growth priorities
- Own full-funnel performance across marketplaces and D2C (traffic, conversion, revenue, ROI)
- Establish clear KPIs, measurement frameworks, and performance benchmarks tied to business outcomes
- Align strategy and execution with CA Asia and country leadership.
2. Marketplace Performance (Core Focus)
- Lead onsite (search, display, retail media) and offsite (social, programmatic, affiliates) strategy and execution
- Drive performance across mega campaigns, always-on, and tactical activations with a strong ROI focus
- Identify and unlock opportunities to capture high-quality traffic and demand across platforms
3. Campaign Optimization & Growth
- Own continuous optimization of campaigns for efficiency, scale, and profitability
- Leverage eCommerce performance metrics (e.g., conversion rate, ROAS, AOV, traffic quality) to drive data-led decisions
- Partner closely with D2C data analytics and category management teams to integrate category trends, product performance, and commercial priorities into media strategy
- Align media investment with hero SKUs, assortment strategy, and demand signals to maximize business impact
- Lead a strong test-and-learn agenda to unlock new growth levers across channels and platforms
- Ensure budgets are strategically allocated, well-paced, and optimized to maximize return on every dollar spent
4. Data, Analytics & Performance Governance
- Partner with D2C Data Analytics team to build a data-first performance ecosystem, ensuring accurate measurement, attribution, and reporting
- Translate complex data into clear, actionable insights and strategic recommendations
- Monitor performance vs targets, proactively identify gaps, and lead corrective actions
- Establish strong reporting and performance steering cadence (weekly, monthly, quarterly), including business reviews, KPI tracking, and red-flag management
- Drive proactive performance steering, adjusting investment, channel mix, and campaign priorities in real-time to stay on track vs targets and maximize outcomes
5. Agency & Stakeholder Leadership
- Lead and challenge media agencies to deliver best-in-class planning, execution, and optimization
- Establish strong governance, ways of working, and accountability frameworks
- Influence senior stakeholders across markets with clear, data-backed narratives and recommendations
- Collaborate closely with D2C, content, CRM, and commercial teams to ensure integrated execution
6. Capability Building & Ways of Working
- Build scalable frameworks, playbooks, and best practices across markets
- Elevate performance marketing maturity and capability across the region
- Drive operational excellence, improving processes, workflows, and efficiency
- Foster a high-performance culture with strong ownership and accountability
Who you are:
- 7+ years of experience in paid media / performance, with strong eCommerce focus
- Proven track record of leading regional or multi-market performance strategies
- Deep expertise in marketplace media ecosystems (onsite & offsite)
- Strong understanding of the Asia digital and media landscape
- Demonstrated ability to optimize media investment for efficiency, scale, and profitability
- Strong analytical capabilities with experience in performance measurement and optimization
- Experience managing agencies and complex cross-functional stakeholder environments
- Hands-on experience with key platforms and tools (Seller Centers, Brand Portals, Ads platforms, DSPs, GA4, analytics tools)
Core Competencies
- Results-driven: Obsessed with outcomes, ROI, and business impact—not activity
- Entrepreneurial: Proactive, fast-moving, and comfortable operating in ambiguity
- Data-first thinker: Uses data to challenge, decide, and scale what works
- Hands-on leader: Able to go deep into execution while leading at a strategic level
- Influential communicator: Confident engaging and aligning senior stakeholders across markets
- Open mindset learner: Ready to bring and create best market practices to act on.
- Team Player: Working collaboratively, creating open environment and trust
Core Competencies:
• International. You enjoy to work in a truly global environment and you like to deliver in cross-functional teams;
• Strategic. You have demonstrated strategic thinking, have strong analytical skills and ability to see the big picture;
• Business acumen. You have a proven track record of displaying strong business understanding and you are able to evaluate risks/opportunities making skilled business decisions;
• Team player. You have exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners;
• Good listener and communicator. You have great communication skills and you have the ability to convince, influence and motivate others in a complex matrix organization;
• Self-starter. You are keen for new experience, responsibility and accountability. You are self-driven, problem-solver with a proven track record of delivering great results;
• Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity. You manage every shifting priorities;
• Energy. You are passionate about what you do and able to transmit that energy to your team. Challenges are there to be overcome!
Where you'll be:
You will be based at the APAC Regional Office, located in Bangkok, Thailand. Occasional travel in the region may be needed.
Benefits Highlights:
- Flexibility of work hours with hybrid work arrangement
- Discounts on Electrolux products and services.
- Medical & Hospitalization coverage.
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Find out more:
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