Location: London (minimum 2 days per week in the office) Salary: £37,406 - £45,384 Reports to: Head of Individual Giving, Legacies & Membership Line management: Yes (3 direct reports)
Help us change lives through powerful, people first fundraising
We’re looking for an experienced and passionate Senior Individual Giving Manager to join our ambitious Fundraising team on a maternity cover basis.
At Rethink Mental Illness and Mental Health UK, we’re responding to a growing mental health emergency — and individual giving is central to how we fund our life changing work. In this role, you’ll lead and evolve established individual giving programmes across both charities, growing income while delivering exceptional supporter experiences.
This is a fantastic opportunity for an insight led fundraiser who thrives on collaboration, creativity and purpose — and who’s ready to make an immediate impact in an interim leadership role.
What you’ll be doing
You’ll lead the strategic and operational delivery of individual giving across acquisition, retention and supporter care, using emotionally resonant campaigns and data driven decision making to grow our supporter base and maximise lifetime value.
Key responsibilities include:
• Leading the individual giving programmes for both charities in line with our five year growth strategy • Managing and motivating a team of three Individual Giving Officers, creating a supportive, high performing culture • Developing engaging, personalised supporter journeys across online and offline channels • Overseeing budgets, forecasting and performance reporting • Managing agencies and suppliers to ensure excellent value and results • Using insight, testing and learning to continually optimise campaigns • Working closely with colleagues across Fundraising, Comms & Campaigns, CRM, Data, Finance, Policy and Services • Supporting transformational projects, including CRM development and data migration • Ensuring best practice in GDPR and fundraising compliance
You’ll also play a key role in developing mid value opportunities and supporting pipelines for high value giving, legacies and in memory fundraising.
About you
You’ll be an experienced individual giving fundraiser who can hit the ground running and bring confidence, warmth and clarity to an interim leadership role. You’ll have:
• Strong experience delivering individual giving programmes (acquisition and retention) • A solid track record in direct and digital fundraising, including paid social (e.g. Meta) • A love of data and the ability to turn insight into action using CRM systems • Experience managing budgets and external suppliers • Previous line management experience, with a focus on wellbeing and development • Excellent planning, project management and stakeholder engagement skills • A test and learn mindset and a commitment to continuous improvement Experience with MS Dynamics CRM, CRM migration, matched funding campaigns or fundraising qualifications is welcomed but not essential.
Why join us?
You’ll be part of an ambitious, supportive Fundraising team that: • Puts supporters first • Encourages bold thinking and innovation • Champions inclusion, lived experience and diverse perspectives • Invests in learning, collaboration and wellbeing
Most importantly, your work will help ensure that people severely affected by mental illness get the support they need, when they need it.
Why Work With Rethink Mental Illness? At Rethink Mental Illness, we believe that when you feel supported, you can make the biggest difference. That’s why we offer a range of benefits to help you thrive: • Inclusive Culture: Join staff networks that champion diversity and inclusion. • Wellbeing Support: Access our Wellbeing Hub, Employee Assistance Programme, and the Unmind mental health app. • Recognition & Rewards: Enjoy discounts, cashback offers, and celebrate achievements through our PULSE platform. • Flexible Working & Generous Leave: Starting at 25 days annual leave (plus bank holidays and your birthday off), with options to buy or sell extra days. • Learning & Development: Grow your career with structured onboarding and training opportunities. • Financial & Family Support: Contributory pension scheme, enhanced family leave, and travel benefits like season ticket loans and cycle-to-work schemes. • Referral Bonus: Earn up to £300 for introducing someone to our team.
Diversity, Equity, Inclusion Diversity is important to us, and we appreciate difference through difference, inclusiveness and belonging. It gives us a deeper understanding of the world, our society and the diverse communities we’re working with. By including everyone, we are able to draw on the unique experiences and expertise of our people to help shape and enrich our workplace and improve our services. One way we are doing is through our valued staff networks which play a critical and highly valued role in keeping us focused on creating a diverse, inclusive and engaged employer. We recognise and support staff networks and support groups for our ethnically diverse and LGBTQIA+ colleagues. We are also proud to have been awarded Disability Confident Employer status and are a signatory to the Business in the Community Race at Work Charter. We aim for our workforce to reflect the diversity of the communities we serve; for those who work for us to feel heard, valued and feel they belong; and for our work to help tackle wider mental health inequalities. We therefore actively encourage and welcome applications from everyone, including applicants with lived experience of mental illness, those who are Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual and any other gender identity not expressed here (LGBTQIA+); people who are neurodiverse, have a health condition, or a disability or hidden disability and people from an ethnically diverse background - regardless of your age, religious or spiritual belief, sexual orientation, marital status, veteran status, pregnancy, political view or socio-economic status.
Becoming a truly anti-racist organisation We have an ambition of become a truly anti-racist employer, campaigning organisation and service provider - and in our efforts to influence policy and wider societal factors impacting on mental health set out in our anti-racist statement . We have designed a multi-year anti-racist programme of work contained in our Race Equality Action Plan which demonstrates our intention to hold ourselves accountable and be judged on our progress on becoming a truly anti-racist organisation.
