The buyer is a DVC or PVC navigating one of the most consequential decisions their institution has faced in years. Getting the message right is the difference between a market Cadmus captures and one it watches.
The Product Marketer will build that infrastructure. This is a function in early stages at a company that is past early stage — you are building something that does not fully exist yet, working directly with the CRO, CEO, product and commercial teams.
The buyer is a DVC or Pro Vice-Chancellor navigating one of the most consequential decisions in their institution's recent history. Getting the message right — precise, credible, grounded in what they are actually trying to solve — is the difference between a market Cadmus captures and one it watches.
WHAT SUCCESS LOOKS LIKE
In your first year, you will have:
- Built the positioning and messaging framework that the whole commercial team draws from. Not a deck. A living foundation — sharp enough that the right institutional buyer reads it and immediately knows this is for them. Consistent across a LinkedIn post, a pitch deck, and a DVC conversation.
- Made the sales team faster and better equipped. The materials, intelligence, and frameworks you have built have reduced time-to-close and improved the quality of commercial conversations. The team reaches for what you have built because it actually works.
- Produced a competitive intelligence picture that is honest, current, and acted upon. The team knows where Cadmus wins, where it doesn't, and why. That clarity is shaping how sales qualifies and how product prioritises.
- Taken at least one new market or segment from blank page to active go-to-market. The strategy is sequenced, the message is adapted, and the commercial team is executing against it.
Requirements
WHO YOU ARE
- 4+ years in product marketing in B2B SaaS — with a track record of owning positioning and messaging end-to-end.
- Writing that changes how someone thinks about a problem, not just describes a product.
- Experience marketing to complex, institutional buyers — ideally in higher education or a similarly relationship-driven sector.
- A builder's instinct. You are comfortable with ambiguity and can make something from a blank page without losing rigour.
- You care about whether the message is true, not just whether it performs. Intellectual honesty shapes your marketing.
- You find the higher education market genuinely interesting — the complexity and the stakes do not intimidate you.
- You are self-directed. You will not wait to be told what the positioning should be. You will find out and come back with a recommendation.
- You bring a capability Cadmus does not yet have — and you know exactly what that is.
Benefits
WORKING AT CADMUS
You will be the first person in this function in any meaningful sense. That means genuine creative latitude and direct access to the CRO and CEO — and it also means building from a blank page in a company that is moving fast. Cadmus is intellectually serious about what it does, and the bar for thinking and creating is high. If you thrive when the problem is not yet fully defined, and the audience is demanding, this is the right environment.
