Acumatica
ERP Product Marketing Manager- Accounting& Finance
🇺🇸Westerville, Ohio, United States21 days ago
$100K – $120KMidFull Time
Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) solutions with growing businesses worldwide. But don’t take our word for it—read what analysts like G2, IDC, Nucleus Research, and Info-Tech have to say about us.
Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs—featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities. Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future. Acumatica is more than just a product—we are a community of partners, customers, and creators committed to elevating business performance. Our ecosystem is driven by collaboration, merging leading technology and real-world insights to put organizations control of their future. In May of 2025, Acumatica was acquired by Vista Equity Partners, a global investment firm focused on enterprise software, data and technology-enabled businesses.
Acumatica’s culture is collaborative and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential. To learn more about Acumatica’s mission, please visit: http://www.acumatica.com.
Acumatica's Product Marketing team is looking for a strategic Product Marketer with proven experience in ERP, with an emphasis in financial management and business operations. You'll help us deliver compelling, differentiated messages, position us effectively in the market, and hit it out of the park with our business goals. This role is a full-time opportunity reporting directly to the Director of Product Marketing.
Primary Responsibilities:
Messaging, Positioning & Storytelling
Shape clear, compelling narratives that translate product functionality into meaningful business value for small and mid-sized organizations. Lead the development of all external product positioning and messaging—helping prospects and customers understand not just what Acumatica does, but why it matters—while clearly differentiating our ERP platform in the market.
Thought Leadership & Market Insight
Create differentiated thought leadership assets, messaging, and positioning that establish Acumatica as a trusted voice in modern ERP. Ground our storytelling in an ideal customer profile, industry, and market insights to ensure our communications deeply resonate with audience needs and real-world challenges.
Go‑to‑Market Leadership
Develop and execute end‑to‑end go‑to‑market strategies for new product launches and initiatives. Partner closely with product and sales teams to align vision, execution, and timing—ensuring every launch is cohesive, impactful, and built for success.
Customer-Centered Narratives
Partner with our customer advocacy team to review and elevate customer stories and videos, weaving authentic, real‑world outcomes into marketing assets. Use customer evidence to build trust, credibility, and emotional connection across the buyer journey.
Cross‑Functional Collaboration
Work hand‑in‑hand with product teams to stay aligned on roadmaps, priorities, and upcoming capabilities. Serve as a connective tissue across teams, ensuring marketing materials accurately reflect product evolution while amplifying shared goals.
Data‑Informed Strategy
Leverage performance data and analytics to guide marketing strategies, evaluate campaign and launch effectiveness, and continuously refine our approach—balancing insight with creativity to drive stronger outcomes.
Content Experiences & Demos
Create engaging video scripts and perform light video edits in collaboration with professional design and video partners. Develop polished product overview videos and intuitive, point‑and‑click demos that bring key workflows and “how‑to” scenarios to life.
Marketing Enablement
Maintain and evolve core assets—including website messaging, datasheets, and brochures—to ensure clarity, consistency, and accuracy. Support release planning and help keep internal and external teams aligned on product positioning as offerings grow and change.
Events, Speaking & Community Engagement
Support industry trade shows and events with strong messaging and content. Contribute to partner and customer events through presentations, webinars, and thought leadership sessions—including opportunities to present live—sharing Acumatica’s vision and expertise with confidence and authenticity.
Messaging and Positioning
Translate functionality and benefits into compelling marketing requirements and qualifications.
Experience: A minimum of three to five years of marketing experience is required (product marketing preferred). You must possess a deep knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies.
Education: An educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field.
Skills: You must be an exceptionally strong writer, able to explain complex features using clear, direct language. You must approach every project with an analytical mind and a creative approach to messaging. Excellent organization, multitasking ability, and strong communication are essential.
Technology Proficiency: Experience working with marketing technologies is preferred. This includes WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia.
Team Fit: We're looking for someone who fits with our friendly, ethical team, embodies our core values, brings a smile to work, and is ready to form lasting professional relationships in a fun, fast-paced environment. You are a team player who is enjoyable to work with, brings positive energy, and commits to collaboration and shared success. You have a genuine passion for supporting others, a practical and optimistic outlook, and a willingness to go the extra mile as part of our community.
Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail HR@acumatica.com. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
For this role, the salary range is $100,000-120,000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and other relevant elements.
At Acumatica, certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role.
Benefits/perks listed here may vary depending on the nature of your employment with Acumatica and the country where you work. US-based employees gain access to healthcare benefits (medical, dental and vision insurance for you and your dependents), employer paid Short-Term/Long-Term Disability and Basic life coverage, 401(k) plan with company match, Flexible time off, sick and safe leave, among others.
