Overview
Connecting clients to markets – and talent to opportunity.With 5,400+ employees and over 80,000 institutional, commercial, and payments clients, we operate from more than 80 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.
Business Segment Overview
Corporate: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game-changing policies.
Position Purpose: Reporting to the Senior Manager, StoneX Self Directed Marketing UK, this role owns the strategic direction and day‑to‑day execution of marketing for StoneX’s new retail brand for the region. You will lead the development and delivery of the marketing roadmap, translating local market insights and regulatory requirements into high‑impact, performance‑driven initiatives aligned to grow the StoneX Seld-directed brand and Marketing priorities.
As the primary marketing specialist for the UK, you will partner closely with global counterparts, as well as Central Marketing, Sales & HNW, Product, and Compliance teams, to drive sustainable growth across acquisition, activation, and lifetime value. This role is accountable for orchestrating integrated campaigns, platform and website enhancements, and client communications that strengthen market positioning, improve customer experience, and deliver measurable commercial outcomes in a highly regulated environment.
Responsibilities
Key Responsibilities
Strategy & Market Leadership
- Own and execute the StoneX UK marketing strategy to drive sustainable growth in new funded and traded accounts, revenue, and lifetime value.
- Serve as the subject-matter expert for the UK market, including regional client behaviors, acquisition channels, and competitive positioning across key focus areas.
- Translate UK market insights into integrated, performance-driven marketing strategies aligned with both regional and global priorities.
- Support B2B cross‑sell initiatives by working closely with Business Development and the Head of Sales on campaign planning, enablement, and execution.
Performance Marketing & Execution
- Develop and implement end-to-end acquisition, conversion, activation, and retention programs across paid media, affiliates, CRM, SEO, CRO, and owned channels.
- Own funnel performance and optimization, including:
- Cost per Application (CPA)
- Cost per Funded / Traded Account (CPF / CPT)
- Trading activity and revenue contribution
- Cross-sell and product adoption
- Continuously optimize campaigns against agreed KPIs using testing, experimentation, and data-driven insights.
- Manage annual budgets, monthly spend, quarterly forecasts, and weekly/monthly performance reporting.
Cross-Functional & Stakeholder Alignment
- Operate as a proven self-starter, driving initiatives end-to-end with minimal oversight in a fast-paced, regulated environment.
- Demonstrate high operational rigor across planning, execution, and delivery, managing multiple concurrent workstreams.
- Partner closely with:
- Compliance and Legal to steward brand, messaging, and go-to-market execution in line with UK regulatory requirements
- Product and Onboarding teams to optimize KYC, funding flows, and user journeys
- Sales and Client Management teams to align acquisition quality with downstream performance
- Global and regional marketing teams to share best practices and ensure alignment
- Influence without authority, aligning regional priorities with global frameworks and governance
Customer Experience & Insights
- Maintain a deep understanding of the UK customer experience, translating qualitative and quantitative insights into actionable marketing improvements.
- Work with Insights and Analytics teams to establish robust measurement frameworks, including:
- Tracking and attribution
- Web and funnel analytics
- Customer Lifetime Value and ROI by source
- Ensure consistent optimization of copy, creative, landing pages, and onboarding flows to improve conversion and engagement.
Governance, Compliance & Best Practice
- Take ownership of ensuring a deep understanding of UK regulatory and compliance requirements, including financial promotion standards.
- Actively identify risk and partner with Compliance to enhance controls across marketing activities.
- Conduct regular competitor and market benchmarking across products, pricing, acquisition tactics, and customer experience.
- Establish and share best practices with global counterparts.
Qualifications
Minimum qualifications
- 5+ years in performance marketing with clear ownership of acquisition funnels and revenue outcomes
- Hands-on experience marketing financial services in the UK, with strong knowledge of the UK regulatory environment
- Demonstrated experience operating across the market, including regional client behaviors and channels
- Proven track record of driving initiatives from concept through execution independently with measurable business impact
- Strong operational discipline, planning rigor, and task-execution excellence
- Deep understanding of customer experience and performance marketing analytics
- Demonstrated experience partnering closely with Compliance and Legal in regulated environments
- Ability to operate comfortably at both strategic and tactical levels
- Experience working across countries and time zones
- Fluent English with strong written and verbal communication skills
- Advanced Excel skills
Preferred qualifications
- 2+ years within digital financial services marketing FX, CFDs, or multi-asset trading platforms
- Proven command of paid media, affiliates, CRM, CRO and analytics
- Working knowledge of FSA regulatory frameworks (or equivalent financial promotion standards)
- Experience localizing content for UK audiences while maintaining global brand standards
- Proficiency with business intelligence and visualization tools
