(DIGITAL GROWTH AND CONTENT OFFICER) A LITTLE ABOUT US Since 2015, Boma International Hospitality College (BIHC) has passionately trained and influenced young and aspiring hoteliers to shape one of the oldest industries since time. We believe in offering life-long learning that is innovative, with hands-on-the-practical skills that can be utilized to offer solutions to our world’s most dynamic and ever-changing industry. This mantra has sailed us through to be a TVET Centre of Excellence for Hospitality Training and marks just the beginning of an incredible journey ahead.
We’re also rooted in our Purpose and guided by our Values, which include Professionalism, Passion, Growth and Timeliness. We recognize that the only way we can achieve this Purpose is to work with and engage a diverse workforce that reflects the communities and industry we serve. By creating an inclusive work environment where all feel like they belong and are respected for their unique contributions to our mission, this purpose can easily shape into a reality.
In addition to the requirements below, we recognize that people come with diverse talents and experiences beyond the scope indicated and as such, we still encourage you to apply.
YOUR POSITION WITH BIHC: DIGITAL GROWTH AND CONTENT OFFICER
HOW YOU WILL FIT INTO OUR MISSION We pride in being a small community that ensures that every participant is known at an individual level in order to understand their specific needs and constantly assess that these needs are met. As an ISO 9001:2015 certified organization, we are keen to:
Demonstrate our ability to consistently provide products and services that meet customer and applicable statutory and regulatory requirements, and
Enhance customer satisfaction through the effective application of systems, including processes for improvement and the assurance of conformity to customer and applicable statutory and regulatory requirements.
WHAT YOU WILL DO AT BIHC (JOB SUMMARY) Reporting to the Marketing, Admissions & Partnerships Manager, the Digital Growth & Content Officer will own BIHC’s digital content ecosystem as a revenue-generating channel, responsible for driving qualified student leads through strategic content, social media, and digital engagement.
The role focuses on building a strong digital presence, translating BIHC’s academic offering into compelling narratives, and converting audience attention into measurable admissions pipeline value.
This position works in close collaboration with the Admissions team, which retains responsibility for application conversion and enrollment closure.
SCOPE OF THE ROLE Direct Reports: Content interns, student ambassadors (as assigned) Internal: Business Development, Admissions, Marketing, External: Prospective students, parents, creative partners, agencies
KEY RESPONSIBILITIES 1. Digital Content Strategy & Execution
Develop and execute a content strategy aligned to BIHC’s recruitment cycles and institutional positioning
Create high-quality, platform-relevant content (video, social, web, email) that drives awareness and consideration
Translate programs, student journeys, and outcomes into compelling, conversion-oriented storytelling
Maintain brand consistency across all digital channels
2. Social Media & Audience Growth
Manage priority platforms (Instagram, TikTok, Facebook, X and LinkedIn) with a focus on engagement and lead generation
Build and grow a targeted audience of prospective students and stakeholders
Drive inbound engagement (DMs, comments, inquiries) and guide them into structured admissions pathways
Monitor platform performance and continuously optimize content and posting strategy
3. Lead Generation & Pipeline Contribution
Generate qualified leads through content campaigns, digital activations, and social engagement
Support lead nurturing through content sequencing, follow-ups, and engagement strategies
Work closely with Admissions to ensure seamless handover and tracking of leads
Maintain accurate tracking of leads generated through digital channels
4. Campaigns & Growth Initiatives
Support the execution of student recruitment campaigns for key intakes
Collaborate on go-to-market strategies for new programs and institutional initiatives
Identify and leverage partnerships, creators, and platforms that enhance reach and lead generation
Monitor competitor activity and emerging trends to inform strategy
5. Data, Analytics & Performance Optimization Track and report on: Qualified leads generated
Engagement-to-inquiry conversion rates
Performance of key campaigns and content formats
Use insights to continuously refine content, targeting, and messaging Provide structured performance reports and recommendations 6. Stakeholder Collaboration & Experience
Work with marketing, faculty and student teams to capture authentic, high-impact content
Ensure consistent, high-quality communication across all digital touchpoints
Support institution and admissions-related events and activations through content and digital amplification
7. Administrative & Operational Support
Maintain content calendars, campaign trackers, and reporting dashboards
Document and improve digital marketing and lead generation processes
Any other duties as may be assigned by management from time to time
SUPERVISORY RESPONSIBILITIES Oversight of interns, ambassadors, and external creatives where applicable
KEY SKILLS AND PERSONAL ATTRIBUTES
Strong storytelling and content creation capability (video, copy, digital formats)
Deep understanding of social media platforms and audience behavior
Commercial awareness with ability to link content to measurable outcomes
Strong analytical skills and experience with performance tracking
Excellent communication and stakeholder management skills
Highly organized with strong execution discipline
Self-driven, proactive, and comfortable working in a performance-oriented environment
EDUCATION AND EXPERIENCE
Bachelor’s Degree in Marketing, Communications, Business, or related field
2–4 years’ experience in digital marketing, content, or social media roles. Agency experience preferred.
Proven ability to execute campaigns that drive measurable engagement and lead generation
Experience in education, hospitality, or service industries is an added advantage
Familiarity with CRM systems, analytics tools, and content production tools
HOW YOU CAN JOIN US: Apply strictly through https://www.redcross.or.ke/Careers and or https://www.bihc.ac.ke/career so as to reach us not later than Thursday 7th May 2026. Only shortlisted candidates will be contacted. Job disclaimer and notification: BIHC is an equal opportunity employer and does not charge / accept any amount or security deposit from job seekers during the selection process or while inviting candidates for an interview.
