Summary/Objective: The B2B Marketing Director is responsible for driving measurable revenue growth by aligning marketing strategy, brand positioning, and demand-generation programs with sales objectives. This role leads the planning and execution of integrated marketing initiatives that generate high-quality marketing-qualified leads (MQLs) and convert them into sales-qualified leads (SQLs) through campaigns, outbound engagement, and close collaboration with internal teams and external agencies.
Essential Functions: 1. Lead Generation & Pipeline Ownership
Own all top-of-funnel programs and channels driving MQLs/SQLs
Ensure effective nurture, follow-up, and high-quality handoff to Sales
Manage agencies supporting outbound, email, paid media, social, and events
Monitor funnel performance and optimize conversion, velocity, and cost efficiency
2. Marketing & GTM Strategy
Develop marketing strategy, positioning, and value propositions
Execute integrated campaigns that drive awareness, demand, and pipeline
Maintain consistent brand messaging across all touchpoints
3. Cross-Functional Alignment & Sales Enablement
Align with Sales, CRO, Marketing Team, Operations, and CS on pipeline goals and GTM execution
Provide Sales with enablement content, insights, and tools
4. Performance & Reporting
Track marketing ROI, lead quality, and pipeline contribution
Deliver clear reporting to leadership and optimize based on data
5. Budget, Vendors & Team Leadership
Manage budget and direct spend toward revenue-driving initiatives
Oversee agencies/vendors and develop a high-performing marketing team
Set priorities, KPIs, and promote continuous improvement
6. Brand & Communications
Build brand credibility through PR, content, thought leadership, and corporate communications
Success Indicators
Consistent increase in MQL-to-SQL conversion rates
Marketing-sourced and influenced pipeline growth
Improved lead quality and faster sales cycle velocity
Strong alignment and satisfaction between Sales and Marketing
Clearly reported ROI and efficient use of budget
Elevated brand perception and market presence
Required Education and Experience Education:
Bachelor's degree in either Marketing or Communications
Experience:
8+ years of B2B marketing experience, ideally with a 3PL, or SaaS, technology, or complex solution environments
Proven track record of building and scaling lead generation engines that drive revenue
Experience working with and managing agencies for demand generation, outbound calling, digital, and content
Strong understanding of CRM systems (e.g., Salesforce, Pipedrive, HubSpot) and marketing automation tools
Highly analytical mindset with the ability to use data to inform marketing and revenue decisions
Exceptional collaboration and communication skills with experience partnering closely with Sales and executive leadership
Experience in Logistics a plus
Core Behaviors: Demonstrate to comply with Custom Goods’ Core Behaviors:
Servant Leadership
Passion for Excellence
Integrity
Resilient
Intense Safety Focus
Trust
AAP/EEO Statement: Custom Goods, LLC committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex, national origin, citizenship status, uniform service member status, age, disability, sexual and gender orientation, genetic information or any other protected status in accordance with all applicable federal, state and local laws. This commitment extends to all aspects of Custom Goods’ employment practices including, but not limited to, recruiting, hiring, promoting, transferring, compensation, benefits, training, leaves of absence, termination, and other terms and conditions of employment.
