Chief Marketing Officer

Execution-Driven / Data-Driven / Category Ownership

This is not a traditional CMO role. This is a high-intensity operator role with full commercial accountability. We are hiring a high-potential individual — not for past titles, but for demonstrated capability and trajectory.

This is a selective hire for someone who can combine commercial execution, category thinking, and system building at a high level.

The Role

Your mission is to make marketing a measurable EBIT driver.

• Own the full funnel: traffic → revenue → gross margin

• Build a data-driven, AI-enabled demand engine

• Improve conversion quality and revenue per store

• Eliminate low-ROI activities

• Operate in fast, weekly execution cycles You will also own category, message, and positioning — ensuring all communication drives commercial impact.

What Success Looks Like

• Higher conversion rates

• Improved gross margin

• Increased revenue per store

• Clear marketing → EBIT visibility

• Faster execution cycles

• Stronger category positioning What We Look For

• Strong analytical ability and structured thinking

• High execution capacity and speed

• Ownership mindset: “I fix it”

• Ability to move from data → decision → action

• Strong judgment in numbers and language

What You Must Be Comfortable With

• Being measured on results, not activity

• Stopping initiatives that don’t perform

• Challenging stakeholders with data

• Making decisions with incomplete information

• Operating with speed and accountability

What You Will NOT Do

• Run campaigns without measurable impact

• Optimize for awareness without demand logic

• Rely on agencies for core thinking

• Increase activity instead of effectiveness

• Use discounts as a growth lever

Final Note We are not hiring for experience. We are hiring for learning speed, execution capacity, and ambition. If you want responsibility, speed, and impact — this is it.

About us:

At Hästens, we strive for a world where people sleep well – one that’s more joyful, peaceful and loving. Every day since 1852, we continue to hone our world-class craft in our factory in Köping, Sweden.

Sleep may be today’s ultimate modern luxury. But it’s more than that; it’s a biological necessity and the foundation of our entire wellbeing. We want people to sleep well so that they can create the future they dream of upon waking. That’s why our master craftsmen consider and handcraft every detail of our bespoke designs using only the finest natural materials.

We are proud to be a world-class international brand, operating in more than 50 countries with over 250 partners in Europe, Asia, America and Africa – and still growing.