Assistant Marketing Manager

Application Deadline: 8 May 2026

Department: Marketing

Employment Type: Permanent - Full Time

Location: Rigby Road Depot

Reporting To: Hayley Gregory

Compensation: £30,000 - £35,000 / year

Description

Help shape how our bus and tram network connects with customers, communities, and colleagues.

We are looking for a proactive and creative Assistant Marketing Manager to support the delivery of high-impact marketing and communications that drive growth, strengthen our reputation, and support the long-term success of our transport network.

This is a varied and influential role at the heart of the organisation. You will work closely with the Marketing Manager to deliver campaigns and communications that encourage customers to travel, keep employees informed and engaged, and ensure our brand remains trusted and recognisable across the communities we serve.

If you enjoy combining strategic thinking with hands-on delivery, and want to make a visible difference in a public-facing service, this could be the perfect opportunity.

Salary: £30,000 - £35,000pa depending on experience

Working hours are predominantly Monday to Friday, 37 hours per week, but can include evenings and weekends if required.

For more information about this role, please see the job description attached or feel free to email marketing@blackpooltransport.com if you have any further questions. 

Key Responsibilities

·Implement an annual marketing and communications plan aligned to commercial, operational, and budgetary objectives.
· Support patronage growth initiatives across bus and tram services, including service changes, fare revisions, promotions, and new infrastructure.
· Ensure internal and external communications are planned together to deliver consistent messaging.
· Work closely with Operations, HR, and senior leadership to support effective two-way communication with frontline teams.
· Alongside the Marketing Manager, plan, deliver, and evaluate integrated marketing campaigns across bus and tram, including fare offers, family and group ticketing, service launches, and seasonal promotions.
· Alongside the Marketing Manager, act as brand guardian for the organisation, ensuring consistency of tone, visual identity, and messaging across all customer-facing and staff-facing channels.
· Be fluent in graphic design using professional design software to produce campaign materials for print and digital formats.
· Management of digital channels including website content, social media, email campaigns, and mobile app communications.
· Ensure communications are accessible, inclusive, and compliant with relevant standards.
· Support the Marketing Manager with external stakeholder engagement, such as the local authority, tourism bodies, education providers, and community organisations.
· Support partnership and community initiatives that promote public transport use.
· Any reasonable requests from management must be adhered to as part of the roles and responsibilities, provided they fall within the scope of duties and align with business objectives.

Skills, Knowledge and Expertise

Skills and Experience

Experience working within Marketing or related field (Essential)
Demonstrable experience delivering multi-channel marketing campaigns (Essential)
Strong understanding of brand management and graphic design (Essential)
Excellent written and verbal communication skills (Essential)
Data-driven approach, using insight to inform decisions (Essential)
Problem-solving and adaptability (Essential)
Strong stakeholder management and collaborative working style (Essential)
Ability to work independently and collaboratively within a team (Essential)
Experience working within a public transport setting (Desirable)

Qualifications

Hold a professional qualification or training certification in graphic design (Essential)
Be fluent in the use of InDesign, Illustrator and Photoshop software (Essential)
English or equivalent key skills qualifications (Essential)
Marketing degree or relevant experience (Essential)
Full UK driving licence with no more than 6 points (Desirable)

Benefits

28 days’ holiday per year rising annually to 33 days after 5 years, inclusive of 8 public holidays. (pro-rata)
'Recruit a friend' scheme.
Free travel on all our bus and tram services (with additional passes available for a few of your nearest and dearest)
Learning and Development opportunities.
Enrolment into the Blackpool Transport pension scheme and access to pension advice if needed.
Work/life assistance 24 hours a day through Unum LifeWorks
An employee care programme for help and advice when you need it.
Exclusive Discounts