[Wattpad] Competitive Research Intern

Wattpad’s vision is to entertain and connect the world through stories. A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

Wattpad is part of the WEBTOON Entertainment family of brands, home to some of the world's largest storytelling platforms. With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. To read more about our family of Brands, check out our website here.

Wattpad is seeking a highly analytical and driven intern to conduct a comprehensive competitive analysis of key players in the digital storytelling and reading space. This project will involve deep-dive research into competitor products, business models, and market performance to provide actionable insights that will inform Wattpad’s product strategy and market positioning. The final deliverable must be a clear, execution-focused report and presentation.

Key Responsibilities

• Competitor Identification: Define and prioritize Wattpad’s key competitors globally and within target growth markets.
• Feature Analysis: Map and analyze competitor product features, focusing on core user experience, creator tools, and recent product launches.
• Pricing & Monetization Analysis: Document and compare competitor pricing strategies, subscription tiers, advertising models, and other monetization methods.
• Market Analysis: Assess the primary markets, geographic footprint, and unique regional strategies of key competitors.
• Growth Analysis: Research and estimate competitor user growth, engagement metrics, and revenue growth using publicly available data, industry reports, and financial filings.
• Framework Application: Apply strategic analysis frameworks to structure and interpret collected data.
• Synthesis & Presentation: Synthesize all findings into a final report and a digestible presentation for the leadership team, including clear, prioritized, and execution-ready next steps.

Qualifications

• Currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Economics, or a related field.
• Strong analytical skills with proficiency in gathering and interpreting quantitative and qualitative data.
• Excellent written and verbal communication skills; ability to simplify complex data into clear, actionable narratives.
• Proficiency in presentation and spreadsheet software (e.g., Google Slides, Google Sheets).

About Wattpad

Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.

What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.

What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.

How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.

Unlock the best of both worlds with a role that keeps you connected! We're looking for passionate individuals in the Greater Toronto Area to join our team who can work from our vibrant downtown Toronto office. Wattpad has a hybrid work model, where employees enjoy the flexibility to connect with colleagues and collaborate on exciting projects in person, as well as the time and space to for productive work from home. This is your opportunity to be a part of our thriving workplace culture.

 

Wattpad encourages candidates to apply as long as they are authorized to work in Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.

 

Culture and Diversity

Wattpad is an equal opportunity employer. We do not discriminate. Period. 

Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.  

If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.

Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.

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