CX & Digital Product Strategist

CX & Digital Product Strategist  

3 Months – Interim – Spain based

About Riverflex 
Riverflex was founded in Amsterdam and London in 2018, eventually growing into a global team of consultants united by a mission to help courageous leaders drive transformative change. Today, we offer an integrated service through three service pillars: strategy and transformation consulting that Creates Change, talent services that Build Teams, and business-accelerating products that Augment Intelligence. For more information, visit www.riverflex.com. 

Our client is a commercial medical clinic based in Alicante, Spain, looking to strengthen its digital patient experience and commercial growth through a dedicated app and customer journey strategy. You join to own the end-to-end CX strategy — from mapping patient touchpoints to defining the product vision for a mobile app that drives acquisition, retention, and satisfaction. 
 
This is a hands-on, high-autonomy assignment. You bring strategic thinking and practical execution in equal measure, working closely with clinic leadership to translate commercial goals into a clear digital roadmap and actionable customer journey design. 
 
Responsibilities 
- Map the full customer journey for the clinic — from awareness and booking through treatment and follow-up — identifying pain points and opportunities for digital improvement 
- Define the product vision and feature roadmap for a patient-facing mobile app aligned with the clinic's commercial objectives 
- Develop a CX strategy that integrates online and offline touchpoints into a seamless patient experience 
- Collaborate with clinic leadership and any existing marketing/tech teams to validate assumptions and prioritise features 
- Produce clear deliverables: journey maps, wireframes or functional specs, and a strategic recommendations deck 
- Advise on technology choices, vendor selection, or build-vs-buy decisions for app development 
 
Job Requirements 
- Native Spanish speaker (essential — patient-facing and local stakeholder communication) 
- Proven experience in customer journey mapping and CX strategy, ideally in healthcare, wellness, or consumer services 
- Track record of defining app or digital product strategy — from concept through to feature specification 
- Strong commercial instinct — you connect CX improvements to revenue, retention, and growth metrics 
- Ability to work independently with minimal supervision in a fast-moving environment 
- Available for a 3-month part-time engagement starting May 2026, with flexibility to work partly on-site in Alicante. 
 
The following are a plus: 
- Experience in the medical or health-tech sector 
- Familiarity with UX/UI design tools (Figma, Sketch) or product management frameworks 
- English proficiency (for reporting or documentation purposes) 
- Experience working with or for SME/scale-up businesses 
 
Why This Role 
This is a greenfield opportunity to shape the entire digital patient experience for a growing clinic — not incremental optimisation, but building the strategy from the ground up. You have direct access to decision-makers, a clear 3-month part-time mandate, and the autonomy to define what good looks like. If you thrive on turning ambiguity into structure and commercial impact, this is your kind of brief. 

Apply Now 
Interested in this role? Submit your CV and a brief note on your relevant experience through the Riverflex website or reach out to our talent team directly. 
 
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition, or disability. Even if you believe you do not tick all the aforementioned requirements for the role, we still encourage you to take the time to apply.