MidFull TimeENEurope
At Viaplay Group, we entertain millions of people every day through streaming, TV and radio, but great content is not just about what we acquire and produce - it’s about how we plan, position and activate it to create real commercial impact. We’re looking for the best people to join us on our journey. Right now, we’re searching for a Program Manager in our Stockholm office – are you ready to hit play on an exciting career change?
You will be leading the strategic planning of Viaplay’s content portfolio and its performance and play a key role in aligning content decisions with commercial priorities and business goals.
You will act as the local planning authority, translating content strategy, commercial priorities and performance targets into a coherent annual and quarterly master plan.
You will also play an important role in identifying opportunities to maximize the impact of our content across the business. By combining strategic thinking with a strong focus on execution and performance, you will help ensure disciplined execution across the organization.
Key responsibilities also include:
• Analyzing performance data, audience insights and forecasts to inform programming strategies and identify opportunities and risks across the content portfolio.
• Own and monitor content performance, proactively identifying gaps, risks and underperformance- and driving corrective actions.
• Proactively identify creative angles within the content slate on how titles can be amplified across the business, including launch concepts, thematic programming, and alternative exploitation opportunities.
• Identify and execute optimization opportunities across the content lifecycle (e.g. repositioning titles, adjusting release timing, updating key art or metadata, improving in-product visibility).
• Ensure strong operational execution and follow-through of the content plan across the organization.
You are a structured and forward-thinking planner with strong commercial instincts. You understand that planning is not only about structure but also about timing, positioning, prioritization, and ultimately driving business performance and growth.
You are comfortable owning outcomes and continuously improving performance based on data and insights.
You likely have experience within strategy, planning execution, or media planning and are a strong communicator.
We understand you may feel confident ticking certain boxes more than others and that’s why we always keep an open mind in our recruitment process. But, in order to thrive in this role, we do believe you’ll have at least some experience in the following:
• Experience working with release strategies or content lifecycle management is highly valued. Experience from streaming, media, entertainment, or other consumer-focused industries is considered a strong advantage.
• Proven ability to translate commercial goals and performance targets into actionable plans.
• A data-driven mindset with the ability to identify risks, opportunities and gaps to make informed strategic decisions.
• Experience working hands-on with content optimization levers (ex positioning, artwork, metadata, scheduling or in-product merchandising) is a strong advantage.
• Ability to manage planning processes and multiple stakeholders in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to align cross-functional teams around shared priorities.
• A creative mindset with the ability to spot opportunities to amplify content and translate them into impactful initiatives across marketing and the wider business.
• A proactive and solution-oriented mindset, with the ability to anticipate challenges and adapt plans accordingly.
We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.
Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.
A safe space to grow and up-skill. Our learning culture puts you in the driver’s seat of your own development.
Entertainment is what we love, and entertainment is what we do. So, unlimited access to Viaplay seems only fair for you to get to know the product – including series & viewing events, new release movie rentals, linear channels and more.
If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any questions you may have about this particular position.
Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.
