We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Our core values of Authenticity, Boldness, Creativity, Connection, Drive, and Insight are the essence of our people, making UMG a renowned company in the music industry.
Reporting directly to the VP, Digital Business Development & Strategy (SEAK), this is a high-impact regional leadership role responsible for shaping data-driven decision-making across one of the most dynamic and fast-growing music markets in the world.
The Regional Lead Commercial Analyst will serve as the lead analytics partner for the SEA region, overseeing local market analysts across multiple territories and driving a unified, forward-looking commercial intelligence strategy. This role goes beyond reporting — it requires translating complex data into strategic narratives that influence senior leadership, strengthen DSP partnerships, optimise revenue growth, and identify emerging opportunities across the digital ecosystem.
The successful candidate will combine deep analytical expertise, strong technical capabilities, commercial acumen, and a progressive mindset toward AI and automation. They will play a pivotal role in elevating analytical standards across the region and embedding scalable, intelligent reporting frameworks that power strategic growth.
Key Responsibilities
- Lead regional commercial performance reporting across all SEA markets, covering streaming, digital partnerships, revenue trends, and market share performance.
- Develop and standardise regional dashboards, KPIs, and reporting frameworks to ensure consistency and clarity across territories.
- Translate large-scale datasets into clear, actionable insights that inform commercial strategy, DSP negotiations, marketing priorities, and investment decisions.
- Identify growth opportunities, emerging consumption trends, and potential commercial risks across markets.
- Drive analytical deep-dives to support strategic initiatives, including partner performance reviews, pricing analysis, promotional effectiveness, and catalogue optimisation.
- Build scalable analytical tools, automated reporting workflows, and data infrastructure improvements to enhance efficiency and accuracy.
- Embed AI-driven solutions, LLM workflows, and automation into analytics processes to improve speed, quality, and foresight.
- Partner closely with Commercial, Digital, Finance, and Market leadership teams to ensure data informs decision-making at every level.
- Support senior leadership presentations with clear, insight-led storytelling and strategic recommendations.
Leadership & Stakeholder Management
- Act as the regional lead for commercial analytics across SEA, coordinating and elevating local market analysts.
- Establish best practices, governance standards, and knowledge-sharing frameworks across territories.
- Serve as a trusted advisor to the VP, Digital Business Development & Strategy (SEA) and regional leadership team.
- Influence senior stakeholders through data-backed recommendations and confident executive communication.
- Foster a culture of analytical excellence, curiosity, and innovation across the region.
Required Experience & Skills
- Minimum 5+ years of experience in an analyst, commercial analytics, business intelligence, or data-focused role.
- Strong proficiency in SQL (required), with the ability to query and manipulate complex datasets independently.
- Experience with Python or similar programming languages, particularly for data manipulation, automation, or modelling.
- Proven ability to work with large-scale datasets and develop scalable dashboards and reporting tools.
- Demonstrated experience translating data into strategic, commercially relevant insights.
- Strong presentation skills, with experience delivering insights to senior leadership and influencing decision-making.
- Solid understanding of digital performance metrics, revenue drivers, and platform-based ecosystems.
- Experience embedding automation and AI-enabled workflows into analytics environments.
- Highly organised with strong attention to detail and ability to manage multiple markets and stakeholders.
Preferred Qualifications
- Experience within the music industry, digital media, streaming platforms, entertainment, or broader digital ecosystem.
- Familiarity with DSP performance metrics, subscriber growth models, content performance analytics, and platform economics.
- Exposure to forecasting, scenario modelling, and strategic planning processes.
- Experience leading or mentoring analysts across multiple markets or business units.
- Active engagement with emerging AI technologies, LLM tools, and data automation platforms.
Personal Attributes
- Commercially minded and strategically curious.
- Comfortable operating at both granular and executive levels.
- Forward-thinking, with a strong interest in AI, innovation, and evolving digital landscapes.
- Confident communicator who can simplify complexity.
- Collaborative leader who raises standards across teams.
- Resilient and adaptable in a fast-moving, high-growth regional environment.
Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.
About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.
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