About us
Museum of Illusions is the world's largest and fastest-growing museum chain with 70 locations in 28 countries, and big plans for further expansion. Our original concept was launched in 2015 and quickly became a recognizable global brand and leading attraction in each city where it was launched.
Our young and motivated team is rapidly growing, and we invite you to join us in our mission to bring interactive, immersive, and fun experiences to everyone eager to have their mind blown.
Position Overview:
The Regional Sales Manager for France will drive B2B, Event and Group Revenue across five Museum of Illusions venues in the French market. This is a commercially focused role responsible for building and activating revenue across six core channels: Schools and Education, Tour Operators, Direct Groups, Corporate Events, Private Hire, and Celebrations.
You will own the full sales cycle from prospecting through to post-event follow-up, working to a defined revenue target per site. This role reports to the Director of Sales EU and is central to the commercial scaling of MOI across the European portfolio.
What you would get to do:
B2B Revenue Generation
- Develop and execute a B2B sales strategy across all six revenue channels: Schools/Education, Tour Operators, Direct Groups, Corporate Events, Private Hire, and Celebrations.
- Own a defined annual revenue target per site, with monthly pipeline reporting against trajectory.
- Proactively identify, qualify, and convert new business opportunities through outbound prospecting, inbound enquiry management, and strategic networking.
- Prepare and deliver tailored proposals and presentations to corporate clients, educational institutions, tour operators, and event organisers.
- Negotiate commercial terms including group rates, commission structures, and package configurations in line with approved rate cards.
- Build and maintain a structured prospecting pipeline using HubSpot CRM, ensuring all activity is logged, tracked, and reportable.
Client and Event Management
- Act as the primary point of contact for all B2B clients across French venues, from initial enquiry through to post-event follow-up.
- Manage the end-to-end booking process for group visits, corporate events, private hires, and educational programmes.
- Coordinate event logistics with site General Managers and operations teams to ensure seamless delivery.
- Develop and present customised packages including exclusive access, tailored experiences, and add-on services to maximise per-booking revenue.
- Conduct structured post-event follow-up to capture feedback, secure testimonials, and generate repeat business.
Partnerships and Community Engagement
- Build and maintain a network of hotel, restaurant, and tourism partners in proximity to each venue, negotiating cross-promotional and referral agreements.
- Represent MOI at travel trade shows, tourism events, and B2B networking forums within the French market.
- Develop relationships with local tourism boards, convention bureaux, and destination management companies.
- Act as a brand ambassador for Museum of Illusions across all professional interactions, ensuring consistent positioning and messaging.
- Identify and pursue strategic alliance opportunities with complementary leisure and cultural operators.
Reporting and CRM
- Maintain accurate and up-to-date pipeline data in HubSpot CRM, with weekly reporting to the Director of Sales EU.
- Provide monthly revenue reports by channel and by site, tracking performance against targets.
- Contribute commercial intelligence and market feedback to inform pricing, packaging, and promotional strategy.
- Support the development and refinement of rate cards, sales collateral, and outbound frameworks for the French market.
Key Performance Indicators (KPIs)
- B2B revenue per site against annual target
- Pipeline value and conversion rate by channel
- Number of new accounts activated per quarter
- Client retention and repeat booking rate
- CRM data accuracy and reporting compliance
- Partner and affiliate agreements executed
What you should bring along:
- Minimum 3 years of experience in B2B sales, business development, or commercial management within leisure, tourism, hospitality, or the experience economy.
- Demonstrated ability to manage multi-sales territory and deliver against defined revenue targets.
- Strong commercial acumen with experience in pricing, rate negotiation, and contract management.
- Excellent communication and presentation skills in both English and French.
- Proficiency with CRM platforms, preferably HubSpot.
- Ability to work autonomously, manage competing priorities, and travel as required between sites.
- Strong relationship-building skills with the ability to engage senior stakeholders and decision-makers.
Company Statement
Museum of Illusions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
