MidFreelanceEN
Develop, refine, and oversee the voice of ComplexLuxe across all social platforms (Instagram, Twitter/X, Facebook, TikTok, YouTube Shorts), exhibiting sharp editorial judgment and audience-sensitive framing tailored to luxury fashion.
Create, curate, and publish all content across ComplexLuxe social channels, including odds-based content, predictive insights, game-day reactions, betting trends, and platform-native storytelling.
Lead community management, moderation, and DM engagement, fostering a credible, informed, and high-energy betting community aligned with the Complex tone.
Own tentpole fashion moments, collaborating with design to develop platform-specific assets and independently producing reactive creative in real time.
Work cross-functionally with editorial, video, commerce, partnerships, and experiential teams across Complex Networks to amplify betting-adjacent initiatives and brand partnerships.
Execute promotion of betting-focused commerce and experiential initiatives, including live-event coverage, watch parties, predictive market launches, and partner activations.
Ideate, source, and create real-time betting content that captures memes, and trending narratives at the cusp of virality.
Participate in editorial brainstorms and social planning meetings, ensuring betting coverage is culturally relevant, timely, and differentiated.
Serve as the point person on ComplexLuxe social goals (growth, engagement, video views, referral traffic), developing vertical-specific strategies and optimizing performance based on analytics and platform trends.
Track and share social and platform best practices specific to luxury content, providing competitive analysis and best-in-class examples.
Manage the workflow of editorial social posts, coordinating with branded social to align sponsored betting content and organic publishing calendars.
Implement and utilize AI tools to improve workflow efficiency, predictive content ideation, performance analysis, and creative testing.
Investigate, recommend, and experiment with emerging platforms and betting-adjacent communities to expand ComplexLuxe’s footprint.
Appear on-camera as needed for betting previews, rapid reactions, odds breakdowns, and social-first video content.
2–3 years of social media and editorial experience with a publisher, sports brand, betting platform, or culturally relevant media company.
Deep understanding of sports betting, predictive markets, odds culture, and how they intersect with sports, pop culture, and internet trends.
Strong knowledge of major U.S. and global sports (NFL, NBA, MLB, soccer, college sports, combat sports, etc.).
Positive, intuitive, proactive, and collaborative team player with strong decision-making skills in fast-moving live-event environments.
Excellent writing, editing, and proofreading skills with the ability to translate betting language into accessible, engaging social copy.
Willingness to appear on camera in social media content.
Must be willing to work nights, weekends, and holidays during major sporting events.
Deep fluency across all social platforms (Instagram, Twitter/X, TikTok, YouTube Shorts, Facebook) and understanding of how sports audiences behave on each.
Proven track record of driving audience engagement and action within sports or betting communities.
Remain up-to-date on competitors in luxury media and betting content to ensure ComplexLuxe maintains a distinct lane.
Strong self-management skills and a take-charge attitude.
