FIND YOUR 'BETTER' AT AIA
We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.
We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.
If you believe in better, we’d love to hear from you.
About the Role
Report to: Associate Director, Life Propositions and Product Delivery
Location: AIA Office, Saigon Centre Tower 2, 67 Le Loi street, D.1, HCMC
Function: Proposition and Marketing | Department: Propositions Development and Management
Type: Individual Contributor
THE OPPORTUNITY:
We are looking for a Proposition Development, Senior Lead who will be responsible for:
- Develop innovative propositions to (i) bridge the gap in protection for Vietnamese customers (customer needs), (ii) tailor for agent development, capabilities readiness, distribution strategy (distribution expectation) and (iii) meet company profitability target.
- Oversee the entire process from development such as design, reinsurers alignment, customer and sales force survey, regional & regulatory submissions, provisions… to implementation such as user requirement, sales journey, training, launching…to ensure time-to-market delivery, risk management and sustainable business management.
- Provide timely consultancy, propose and take action to improve proposition performance based on performance result provided by
Distribution/Proposition Go-to-Market.
ROLES AND RESPONSIBILITIES:
1. Proposition Development (50%)
- Provide compelling proposition conceptualization, idea validation.
- Lead design sprints with cross-functional teams to validate/re-design compelling product propositions (Including new products, product-integrated ecosystem, and product planning tool), as well as customer experience (including Learn & Buy, service and claim) for each proposition.
- Gather customers and distribution feedback on whether the proposition design, customer journey and agent selling journey deliver the intended experience.
- Prepare competitor analysis, identify key differentiators and develop product specifications.
- Facilitate the Group function approval process.
- Lead the MOF approval process with cross-functions to prepare required documents, answer any questions from regulators and ensure that MOF approval is obtained in time to meet product launch timeline.
- Collaborate closely with Proposition MKT to develop product brochures, leaflets, and other product communication related materials in a way that company products are well perceived by internal and external customers.
- Design planning tools and training materials to ensure success of proposition launch.
- Provide trainings to internal staffs such as Customer Office team.
2. Proposition Implementation & Go-to-market (30%)
- Oversee the entire process from development to implementation and launching of a proposition.
- Plan with Proposition Implementation to ensure systems are developed in timely manner for both Day 1 and Day 2 items.
- Play a major role in Product Implementation Committee with various departments to kick-off a proposition.
- Review all the user requirements from all the systems to ensure consistency with proposition specification.
- Plan proposition launching activities with relevant stakeholders such as promotion, ECM, roadshow, etc.
- Proactively follow-up with Distribution/Proposition Go-to-Market to monitor proposition post-launch performance, track proposition leading indicators and lagging indicators.
3. Strategic initiatives & Risk Management (20%)
- Play a major role in the preparation of monthly Proposition Development Committee and annual Strategic Proposition Planning exercise.
- Proactively identifies challenges and risks in product designs / product initiatives and proposes resolutions.
- Ensure all processes, reports are well written, accurate and meet deadline.
- Handle queries to AIA VN Product Management mailbox, crisis/complaint/incident handling.
JOB REQUIREMENTS:
- University Degree in a business-related discipline.
- At least 5(+) years working experience in product development for financial service industry, preferably life insurance.
- Good analytical skills – ability to work with numbers effectively and problem-solving skills
- Highly skilled in creative thinking, being able to execute thoughts into reality.
- Good organization and time/project management.
- Good writing and presentation skills.
- Good understanding of life insurance operational and technical areas (is an advantage).
- An excellent communicator, both verbally and in writing
- Innovative and willing to explore new things.
- Able to work well with a wide range of people from different parts of the business
- Able to manage different projects at the same time
- Energetic and passionate about their product specialty
- Able to work well under pressure
- Fluently in speaking and writing English and Vietnamese
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
