£80,000 – £90,000ExecutiveFull Time
Head of Marketing Operations
Position Overview
The Head of Marketing Operations is responsible for designing, building, and running a scalable, data‑driven marketing operations capability that underpins Advania UKI’s growth ambitions.
This role owns the marketing technology stack, with deep expertise in HubSpot and Microsoft Dynamics, ensuring seamless integration between marketing and sales. It defines and implements critical processes including lead management, attribution, lifecycle management, data quality, reporting, and dashboards, while enabling the wider marketing team to maximise HubSpot for demand generation and nurturing.
The role also leads the intelligent use of data and AI within marketing operations — leveraging automation, analytics, and emerging AI capabilities to improve performance, productivity, insight, and decision‑making.
Reporting to the Chief Marketing Officer, the role works closely with Sales Operations, Revenue Operations, IT, and Global teams.
What Success Looks Like
High‑quality, trusted data underpinning all marketing and revenue decisions
HubSpot and Dynamics operating as a single, intelligent growth engine
Marketing teams consistently running effective demand and nurture programmes
Clear visibility into marketing’s contribution to pipeline and revenue
AI and automation measurably improving performance, insight, and efficiency
Marketing Operations recognised as a strategic backbone of Advania's growth
Salary & Benefits
The budgeted salary for this role is between £80,000 - £90,000 a year, depending on experience.
Click here for the list of benefits.
Hybrid working
We recognise the benefits that remote and flexible working brings.
We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy. If you have any questions after applying, please reach out to our recruitment team.
Responsibilities
Some of your day-to-day responsibilities will include:
Own Advania's marketing operations stack, with primary responsibility for HubSpot and its integration with Microsoft Dynamics
Design, implement, and optimise data flows between marketing and sales systems
Ensure platform configuration supports GTM priorities, sector strategies, and partner motions
Act as senior subject‑matter expert and escalation point for marketing systems, automation, and data
Own data quality across marketing and marketing‑to‑sales processes, including leads, contacts, accounts, campaigns, and attribution data
Define and enforce data standards, field definitions, and governance rules within HubSpot and Dynamics
Implement processes, controls, and automation to improve accuracy, completeness, and consistency
Enable marketing teams to fully leverage HubSpot for demand generation and lifecycle nurturing
Design and implement scalable nurture frameworks, journeys, and automation aligned to buyer stages
Design and implement lead and revenue attribution models aligned to Advania’s sales motions and buying cycles
Define how marketing contribution to pipeline and revenue is tracked and reported
Support teams hands‑on with segmentation, workflows, scoring, personalisation, and testing
Develop and maintain dashboards and insight for Marketing, Sales, and Executive leadership
Identify and implement AI‑enabled capabilities across marketing operations (e.g. predictive scoring, campaign optimisation, intelligent segmentation, performance forecasting)
Leverage native capabilities within HubSpot, Dynamics, and Microsoft technologies, alongside approved tools
Qualifications & Experience
The right candidate for this role will have:
Essential:
Senior marketing operations or revenue operations experience in B2B technology or IT services
Deep, hands‑on expertise in HubSpot, including automation, nurturing, reporting, and data management
Strong experience integrating HubSpot with Microsoft Dynamics (or equivalent CRM)
Proven experience owning data quality, governance, and lifecycle integrity
Strong experience designing lead management, attribution, and reporting frameworks
Ability to enable and upskill marketing teams, not just configure systems
Desirable:
Practical experience applying AI and advanced analytics within marketing or revenue operations
Experience in matrixed, international, or fast‑growing organisations
Experience supporting transformation, scale, or M&A environments
Familiarity with Microsoft‑centric and partner‑led GTM models
About Us:
We are the tech company with people at heart.
At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.
Our Selection Process:
We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
Please do let us know if you’ll need any reasonable adjustments as part of the selection process by highlighting these on your application form.
As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process, please notify your recruiter once the application has been submitted.
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