Reporting to: Director, eCommerce
The Role:
Lumens is seeking a Site Merchandising Manager – House Brands to drive the online merchandising strategy and shopping experience for our portfolio of private label and white-label brands. This role will shape how customers discover, explore, and purchase Lumens house brand products across our digital experience.
The Site Merchandising Manager will create a best-in-class shopping journey that makes it easy for customers to find the right product and inspiration while maximizing conversion, engagement, and long-term customer value. This role sits within the Site Merchandising team and partners closely with Brand Marketing, Merchandising, Creative, Product Content, SEO, and Ecommerce teams to ensure house brands are positioned for success across the site.
This is an exciting opportunity for a data-driven, customer-focused ecommerce professional who enjoys balancing analytical thinking with creative merchandising strategy. The ideal candidate thrives in a collaborative environment and is passionate about using data, testing, and optimization to continually improve the digital shopping experience.
Total Target Compensation Range: Competitive Salary $70,000 to $85,000 annually
Key Responsibilities:
Site Merchandising & Strategy
- Champion Lumens house brands across the digital experience, advocating for their visibility and performance within site merchandising strategies.
- Develop and execute merchandising strategies that drive conversion, engagement, retention, and profitability for house brand assortments.
- Optimize product placement, category presentation, and featured assortments to support key business initiatives and seasonal campaigns.
- Strategically boost and suppress brands and products to support business objectives
Category & Navigation Management
- Manage and maintain site hierarchy and category structure for house brands within the PIM, including the product tree, brand tree, and feature tree.
- Maintain site navigation by creating or refining categories based on merchandising strategy, marketing priorities, and site performance insights.
- Monitor category and attribute performance to identify optimization opportunities and merchandising improvements.
Content & Landing Page Merchandising
- Build and maintain landing pages, categories, and feature pages that inspire customers and simplify product discovery.
- Partner with Brand Marketing, Merchandising, and Creative teams to develop compelling assortments, storytelling content, and merchandising features.
Product Launch & Campaign Support
- Support new product launches by partnering with Creative, Brand Marketing, Merchandising, and Product Content teams to ensure products are properly enabled and merchandised across the site.
- Provide merchandising support for homepage, campaigns, and email marketing, ensuring the most relevant categories, products, and assortments are surfaced.
Search, SEO & Discoverability
- Partner with SEO and AI optimization teams to ensure house brand products are structured and optimized for organic discovery.
- Collaborate with the Search team to ensure products are properly boosted and surfaced in search results, including identifying relevant synonyms and keyword opportunities.
Visual Merchandising & Product Presentation
- Collaborate with Creative and Product Content teams to optimize product imagery, carousels, and visual storytelling that support higher engagement and conversion.
- Analyze photography and content performance to continuously improve how products are presented online.
Data, Insights & Optimization
- Monitor and analyze site performance using analytics tools to identify merchandising opportunities and areas for improvement.
- Produce regular performance reporting (weekly and monthly) to evaluate category, product, and merchandising effectiveness.
- Use Salesforce Commerce Cloud merchandising capabilities and analytics insights to test and implement new merchandising strategies.
Cross-Functional Collaboration & Project Management
- Manage ecommerce initiatives and projects such as data enrichment, assortment creation, and site feature updates.
- Work cross-functionally with internal partners to ensure merchandising initiatives align with broader business goals.
Skills and Experience:
Talents / Knowledge / Skills
- Results-oriented, curious, and highly motivated with a passion for continuous learning.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Highly organized and capable of managing multiple projects and priorities simultaneously.
- Strong attention to detail and commitment to accuracy.
- Understanding of site merchandising principles, optimization, segmentation, and personalization strategies.
- Creative problem solver who thrives in a fast-paced and evolving ecommerce environment.
- Excellent communication and cross-functional collaboration skills.
System Qualifications:
- BA/BS in Marketing, Ecommerce, Business, or a related field (or equivalent experience).
- Experience working in luxury or home design ecommerce environment
- 5+ years of ecommerce and/or site merchandising experience.
- Proficiency in Salesforce Commerce Cloud.
- Strong experience with Adobe Analytics
- Advanced analytical and reporting capabilities.
- Strong organizational and communication skills.
- Interest in modern design, furniture, and home furnishings is a plus.
About Lumens:
As North America’s premier destination for design aficionados, architects, interior designers, and contract professionals, Lumens offers a discerning edit of modern lighting, furniture, and décor. Sourcing more than 400 of the most exceptional international design brands, our curated product assortment features iconic European collections as well as niche artisan creations. Our team includes certified interior designers and ALA-certified product specialists, and we’re looking for fellow design enthusiasts to join our team.
Since June 2021, Lumens has been part of Flos B&B Italia Group, a leading global high-end design group operating a portfolio of legacy brands in the world of luxury furnishings and lighting. Driven by a purpose of “We design for a beautiful life,” the Group includes some of the most distinctive European cultural heritage products and designs for the planet, people, and culture. The Group includes FLOS, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, FENDI Casa, Audo Copenhagen, and Lumens.
Commitments:
People are at the heart of our business. We strive for an empowering and positive culture and working environment for our people. Therefore, creating a strong, diverse and inclusive team is essential for Lumens. For us, your expertise and motivation matter most.
Location: Sacramento, CA / Bay Area
Benefits: Access to health benefits + 401k + 3 weeks annual paid time off
