SeniorFull TimeEN
ROLE SUMMARY
The Innovating for Growth organization is an agile, efficient, and innovative cluster-led model, designed to unlock growth and accelerate impact for patients. It is centered on uniting colleagues under a single cluster identity, leveraging AI and digital tools, and fostering a culture of continuous improvement. The new structure enables dynamic resource allocation, rapid learning and a start-up spirit that empowers teams to act entrepreneurially. Ultimately, I4G aims to reach more patients, faster, with greater impact and collaboration across countries where empowered teams unlock greater value than ever before.
The Country Portfolio Lead (CPL) will collaborate with the sales team to drive in-country execution and lead external engagements by applying scientific expertise within the category. The CPL will strategically align marketing and sales across the category, track key performance indicators like targeting and segmentation, and accelerate execution to improve ROI and outcomes. This role also gathers and shares customer insights to enhance customer experience and drive better patient outcomes across Oncology.
ROLE RESPONSIBILITIES
In-Country Marketing Execution to ensure effective implementation of promotional activities to achieve desired business outcomes:
Deliver POAs working with Cluster Commercial Leads; achieve category business objectives
Develop and implement congress activities aligned to business goals
Work collaboratively with the Field Force to drive external engagements
Gain buy-in to strategies and tactics through validation meetings with the Field Force
Work with Marketing Operations Team, leveraging Gen AI where possible to localize promotional materials to be used externally with customers
Implement disease awareness campaigns or patient support programs where relevant and appropriate
Assume responsibility for a new product 6 to 12 months prior to launch to ensure the successful execution of pre-launch / post-launch activities.
Monitor In-Country Execution:
Monitor progress against designated promotional plans and defined product KPIs to ensure corrective action if necessary
Manage and monitory category DME within the designated county, ensuring optimal allocation of resources and adherence to financial targets.
Market Intelligence & Feedback Loop:
Work with AI tools to identify trends, customer needs, and growth opportunities. Gather customer/competitor insights and feed them to Cluster Execution Lead and Cluster Commercial Leads.
Develop deep knowledge of category competitor products within the market
Establish an understanding of key customer group needs, drivers and attitudes to shape segmentation of customers. Support aligning marketing segmentation with customer segmentation to drive further impact with each segment.
Spend time on the field with field force for each POA cycle.
Provide input into Marketing planning to ensure the long-term success and profitability of products within the category:
Provide input to Cluster Commercial Leads in the development of operational plans for designated products within the category
Provide input to mid to longer term brand plans, growth opportunities and category plans.
KOL development:
Identify, develop and mobilize key customers to support advocates KOL development within the category
Develop a network of key customers within the category
Collaboration & Best Practice Sharing:
Collaborate with other CPLs to share best practices across countries
Communicate professionally and timely, internally and externally.
Self-Development & AI Fluency:
Maintain and regularly update a personal development plan to enhance performance and growth within the current role.
Actively engage in Pfizer training programs and learning opportunities to build relevant skills and knowledge.
Become AI fluent and become competent using different AI tools to maximize productivity and impact.
Strengthen core competencies through continuous learning and feedback from peers and stakeholders.
QUALIFICATIONS
Minimum requirements:
Degree level qualification or equivalent.
More than 2-3 years of marketing experience in the pharmaceutical industry
Excellent written and spoken presentation skills
Ability to work under pressure (e.g. cope with multi-tasks) whilst maintaining quality
Computer literate – Microsoft Office (Word, Excel, Power Point)
Proficiency in English and in one of the local languages
Excellent communication skills, being able to inspire collaboration internally
External ambassador – Being able to build trust with external stakeholders.
Preferred requirements:
Entrepreneurial mindset combined with strong business and marketing acumen
Managing complexity across brands – ability to simplify complex situations into simple solutions
Planning and organizational excellence
Ability to influence across stakeholders in a matrix environment
Can do attitude and positive energy
Openness to work with AI to improve productivity and impact
Work Location Assignment: On Premise.
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
