payabl. empowers businesses to grow through payments innovation and banking services. Our ambition is to expand our strong portfolio of global financial services we provide to businesses and make them all available in one place on our platform we call payabl.one. As a licensed financial company with principal membership with card schemes, we specialize in global payments and providing businesses with multi-currency accounts.
About this role:
We’re looking for a highly driven SEO & AI Search Manager to own and build our organic growth from the ground up. This is a hands-on, end-to-end role, from defining strategy to executing it. This is not a task-taker role. You'll be the person who sees the opportunity, defines the plan, and drives results. You'll be the founding member of our SEO function, initially a team of one, with a dedicated SEO writer and freelancers.
You'll work in a modern fintech environment where organic visibility directly impacts revenue, and where you'll collaborate closely with PR, Content, UX/UI, Design, and Web teams.
The ideal candidate is deeply self-driven, thrives with ownership, and knows how to balance long-term strategy with near-term execution.
If you've built organic channels from scratch, are excited about the AI search shift, and want real ownership in a fast-growing fintech company, we'd love to hear from you.
Reporting Line: Performance Marketing Team Lead
Location: Vilnius, Lithuania
Responsibilities:
- Own and execute the full SEO strategy (technical, content, and off-site), aligned with business goals such as traffic, lead generation, and revenue growth.
- Lead AI & Generative Engine Optimization (GEO) initiatives — develop strategies to increase visibility across AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews), ensuring the brand is surfaced, cited, and recommended.
- Conduct in-depth keyword research and competitive analysis — identify ToFu, MoFu, and BoFu opportunities, uncover content gaps, and translate insights into a prioritised roadmap.
- Drive technical SEO excellence — oversee site architecture, crawlability, indexing, Core Web Vitals, schema markup, hreflang, canonicalisation, and page speed in collaboration with Web Product and UX/UI teams.
- Own content strategy and production — brief, edit, and quality-control SEO content created by the in-house SEO writer and freelancers, ensuring alignment with organic growth objectives.
- Build and scale the link-building strategy — define off-site SEO approach and collaborate with PR on digital PR initiatives and backlink acquisition (with potential agency support).
- Measure, analyse, and report on performance — set up dashboards, define OKRs, and track key metrics including rankings, traffic, CTR, and revenue contribution.
- Stay ahead of industry trends — monitor algorithm updates, AI search evolution, and emerging SEO practices, proactively adapting strategies.
- Collaborate cross-functionally — embed SEO best practices across Content, UX/UI, Design, PR, and Web initiatives from the outset.
What we need:
- 5+ years of hands-on SEO experience, ideally within B2B fintech, SaaS, or tech-driven product environments.
- Proven experience building and scaling SEO strategies end-to-end (full ownership from strategy to execution).
- Strong track record of driving measurable growth in organic traffic, leads, and revenue — not just rankings.
- Deep technical SEO expertise, including site architecture, Core Web Vitals, schema markup, hreflang, and log file analysis.
- Solid understanding of AI search / GEO and how large language models surface and cite content.
- Strong content strategy capabilities, including editorial planning and optimisation frameworks.
- Experience with link-building and digital PR strategies (outreach, HARO/Connectively, guest posting, broken link building).
- Proficiency with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog.
- Strong analytical mindset, with the ability to translate data into actionable insights and present results to stakeholders.
- Highly self-driven and proactive, with the ability to operate autonomously and take ownership of outcomes.
- Excellent communication and collaboration skills, working effectively across technical and non-technical teams.
- Fluency in English (written and spoken).
Nice to have:
- Experience within payments, fintech, or financial services industries.
- Experience working with freelancers or building and managing small execution teams.
Hiring Process:
- TA Interview – A 30–40 minute interview to assess your experience, motivation, and overall fit for the role.
- Technical Task – A practical assignment to evaluate your strategic thinking, SEO expertise, and approach to real-world challenges.
- Final Interview – A 45–60 minute interview with the CMO and Head of Marketing Operations to review your approach on the test, the role, to align on expectations, and ensure mutual fit.
Let's embark on a journey to redefine the landscape of payments together. We're not just offering a role; we're inviting you to be a part of something bigger. Join our team, and let's innovate, disrupt, and lead the future of payments. Together, we can make an impact that resonates. Welcome to the team!
If this role seems like a good match, please submit your resume and all applications are treated with the strictest confidentiality. Please note that we may keep your CV for a period of one (1) year for future relevant job opportunities. For more information about how we process your data please see our privacy policy at https://payabl.com/privacy-policy
