Company Overview:We're Zocks, a venture capital-backed AI startup changing the world of financial services, and other industries that value security and privacy. Our founding team built their careers working on real-time communication products, building enterprise platforms, and crafting tools for some of the most security-conscious industries. With experience gained from industry leaders like Twilio, IBM, Microsoft, and Hearsay Systems, we're using AI to bridge human conversations with enterprise systems, starting with financial services. Our focus, although simple, is powerful: reinventing business operations and transforming the areas that often get bogged down by slow, inefficient processes. Our innovative platform allows people to communicate naturally, while we capture the information they need, so they can avoid data entry, streamline their operations, and spend more time on what matters most: their clients. Location: Budapest, XI. (On-site Monday to Thursday, Remote on Fridays) Purpose of the RoleAs a Marketing Automation Expert at Zocks, you’ll play a crucial role in streamlining and optimizing our digital marketing efforts through automation. Your expertise in marketing automation tools, lead nurturing workflows, and campaign optimization will help drive engagement, improve conversion rates, and enhance overall efficiency. You’ll work closely with sales, content, and paid acquisition teams to ensure seamless execution of automated campaigns that support growth and customer acquisition.
Key Responsibilities
Develop and execute email marketing campaigns that drive conversions, retention, and upsell opportunities.
Design, implement, and optimize automated workflows to enhance lead nurturing and customer engagement.
Manage and maintain marketing automation platforms (HubSpot), ensuring data accuracy and campaign efficiency.
Work closely with sales teams to integrate CRM data (Salesforce) and align automated marketing efforts with business goals.
Analyze campaign performance metrics to refine strategies and improve customer journey effectiveness.
Implement attribution and lead scoring models to prioritize high-value prospects for sales teams.
Conduct A/B testing on email subject lines, content, and CTAs to optimize performance.
Collaborate with content, PPC, and SEO specialists to ensure automation efforts complement broader marketing strategies.
Stay up-to-date on marketing automation trends, best practices, and new technologies to enhance efficiency.
Skills & Experience
3+ years of experience in marketing automation, email marketing, demand generation, or digital marketing.
Hands-on experience with marketing automation platforms like HubSpot, Marketo, Pardot, or similar tools.
Strong understanding of CRM integration, lead scoring, and customer journey optimization.
Proven ability to analyze data, track key performance metrics, and adjust automation strategies accordingly.
Expertise in A/B testing, segmentation, and personalization techniques.
Experience working in a B2B SaaS / startup environment is a plus.
Excellent communication and collaboration skills, with the ability to work across teams.
What we offer on top of our competitive base salary:-Premium Health Insurance-SZÉP-card-L&D contribution-AYCM package-Employee equity program-Extra PTO-Home office support-Your lunch is on us when you are in the office-Fully stacked office snacks Location: Budapest, XI. (On-site Monday to Thursday, Remote on Fridays) We are an equal opportunity employer and never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. At Zocks, we value diversity and believe that it enhances our creativity, innovation, and overall success. We encourage all qualified individuals to apply.
