At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.
Job SummaryThe
Director of Strategic Accounts – APAC is a senior leadership role accountable for the growth, retention, and success of Mindbody’s customers across the
Strategic Accounts organization in the Asia-Pacific region. This organization includes
mid-market sales and account management, enterprise sales and account management, and technical account management, supporting a portfolio of high-value, multi-location customers across APAC.
This leader will oversee teams across these functions, ensuring a cohesive, customer-centric approach to new business acquisition, partnership development, solution delivery, and operational excellence.
In addition to managing and expanding existing customer relationships, the Director will play a key role in shaping regional acquisition strategy, supporting high-impact opportunities, and ensuring successful onboarding, adoption, and long-term growth across both mid-market and enterprise segments.
Growth & Retention ExecutionOwn revenue, growth, and retention targets across the
Strategic Accounts organization, spanning
mid-market and enterprise customer segments.
Drive consultative, solution-based selling strategies that integrate client goals with Mindbody’s platform capabilities.
Ensure delivery of proactive value through data insights, operational improvements, and technology adoption.
Cultivate senior-level relationships with C-suite and key decision-makers across strategic customers; serve as executive sponsor for top-tier clients, driving customer satisfaction, renewals, and expansion opportunities.
- Oversee new business acquisition and account growth strategies across mid-market and enterprise segments, aligning outreach and account planning with regional and vertical growth priorities.
- Ensure seamless transition from sales to account management, creating strong onboarding and long-term customer success outcomes.
Regional Market Expertise
- Creatively adapt global strategies and processes to best suit local market dynamics, regulations, and customer behavior.
- Serve as a voice of the customer and regional advocate to influence product, marketing, and GTM decisions.
- Lead regional account-based marketing initiatives in partnership with Marketing and Revenue Operations.
- Partner closely with Product Managers to advocate for customer needs, support roadmap alignment, and represent APAC market demands in product planning conversations.
Operational and Strategic Excellence
- Define and monitor KPIs and OKRs to track performance and drive continuous improvement across sales, account management, and technical account management functions.
- Implement scalable account planning and QBR frameworks tailored to mid-market and enterprise clients.
- Leverage CRM and business intelligence tools to forecast pipeline and identify risks and opportunities.
- Actively contribute to and influence the development of the Annual Operating Plan (AOP) by providing regional insights, growth projections, and team resource requirements aligned to strategic objectives.
- Support the creation of business cases and customer proposals for strategic product customizations or complex use cases in partnership with Product, Engineering, and Sales Engineering teams.
- Guide teams in delivering high-impact demos and tailored solutions, ensuring they are aligned with both client outcomes and Mindbody’s product strategy.
Team Management & Development
- Lead, coach, and inspire a multi-disciplinary team across mid-market sales and account management, enterprise sales and account management, and technical account management in APAC.
- Foster a culture of accountability, collaboration, and high performance.
- Recruit, retain, and develop top talent; define and support career paths, learning, and succession planning.
Minimum Qualifications
- Bachelor’s degree required; MBA or relevant postgraduate education preferred.
- 10+ years of experience in enterprise sales, customer success, strategic account management, general management, or related leadership roles.
- 7+ years managing senior-level client-facing teams, with at least 3 years in APAC markets.
- Proven success leading high-impact teams across multiple countries and time zones.
- Track record of growing multimillion-dollar accounts and delivering against ambitious growth and retention goals.
- Deep understanding of SaaS models, customer lifecycle value, account management, and solution-selling principles.
- Demonstrated ability to navigate complex client organizations and internal cross-functional stakeholders.
- Strong executive presence and communication skills, with the ability to influence at all levels through structured communication and creative problem-solving.
Preferred Experience
- Experience working with mid-market and enterprise clients in health, wellness, fitness, or appointment-based industries.
- Technical acumen and experience partnering closely with product and engineering teams or managing TAMs.
- Familiarity with APAC business customs, languages, and regulatory environments.
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.
