Social Media Specialist

• Join a high performing, passionate and purpose-driven team
• Work from our state-of-the-art facility at Cricket Central
• Create compelling content and lead Cricket NSW Social Media channels

ABOUT US

Cricket NSW (CNSW) is focused on leading and growing the game throughout the state. We oversee all cricket from elite professional teams to community, school, and social cricket programs. As a purpose and people led organisation, CNSW aims to inspire everyone to play and love cricket.

Our Wildly Important Goal (WIG) is to grow the number of 5–12-year-olds playing cricket. To deliver on our WIG and strategic priorities we have a collaborative, customer-centric approach. We use our values; Humility, Excellence, Imagination and Relationships to deliver memorable experiences to participants and fans.

ABOUT THE ROLE

Reporting to the Head of Content & Strategic Communications in this role you will:

• Be responsible for implementing a social media strategy and content plan that focuses on Cricket all year round
• Create end to end compelling content across Cricket NSW social media channels to strengthen connection and inspire Cricket participation
• Collaborate internally to drive a storytelling culture through CNSW channels across the state
• Drive connection and passion for the CNSW Blues and Breakers through our Social Media Channels
• Take ownership for maximizing quality, reach and impact of CNSW channels

ABOUT YOU

• Relevant tertiary qualifications or similar
• Experience creating high quality creative content
• Experience managing social media channels, strategic direction and content plans
• Ability to work flexible hours including weekends and evenings
• Ability to build strong relationships
• Strong organisational skills

WHAT’S IN IT FOR YOU?

We support and value our people in different ways, but here are a few benefits that are on offer for our people at Cricket NSW.

• You’ll be joining a team that is energetic and motivated, who deeply enjoy the work they do and the impact it has in the community
• A vibrant, purpose driven and professional culture with a flexible approach to the way we work
• Support for you through our wellness initiatives, with a strong focus on creating a psychologically safe environment
• Access to learning and development opportunities
• Join our social activities like monthly birthday celebrations and lunchtime sports
• And of course tickets to the cricket!

KEEN TO JOIN OUR TEAM?

Apply now! Submit a copy of your resume and cover letter by 28 April 2026.

At Cricket NSW, we hire on merit and embrace diversity of characteristics, perspectives, skills and backgrounds. We are committed to providing a safe and inclusive environment for everyone, including children, so that people feel respected and connected, and can contribute and develop. We measure ourselves on our How We Play behaviours, our people value relationships, excellence, imagination and humility.

Australian Cricket’s Commitment Statement to Safeguarding Children and Young People can be found at cricketaustralia.com.au/safeguarding.

We require all applicants to undergo background checks including working with children checks and screening prior to or during any appointments.