In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.
Candidates who pass resume screening will be invited to participate in TikTok's technical online assessment.
About the team
The Fashion team is committed to driving the growth of our merchants by acquiring new sellers, supporting their success on the platform, and helping them thrive in the fashion ecosystem. Through our collective efforts, we aim to deliver the best possible customer experience by ensuring great service, strong partnerships, and a compelling fashion offering.
Responsibilities
Campaign Execution
- Assist in planning, organizing, and executing online and offline fashion marketing campaigns.
- Monitor campaign performance in real-time, tracking key metrics and compiling post-campaign analysis to identify areas of improvement.
- Support cross-functional communication to ensure smooth coordination between marketing, operations, and sales teams during campaign roll-outs.
Category Creator Acquisition and Management
- Identify potential content creators and influencers within the fashion industry who align with the brand’s image.
- Support ongoing collaboration with creators, coordinating product seeding, campaign alignment, and content requirements.
- Track creator performance metrics, assisting with report generation to measure engagement and ROI.
Seller Acquisition
- Conduct research to identify potential fashion sellers who would enhance the platform’s portfolio.
- Assist in crafting pitches and sales decks, aligning value propositions to attract high-quality sellers.
- Reach out to potential sellers via phone, email, and in-person meetings, maintaining communication to nurture leads.
Key Seller Management
- Assist in managing seller issues, providing solutions and escalating concerns when needed.
- Support the creation of growth strategies for key sellers to help boost their sales and engagement on the platform.
Category Research and Analysis
- Conduct market research to identify emerging trends, customer preferences, and competitor performance in the fashion sector.
- Gather data on current category performance, including top-selling products, customer demographics, and seasonal variations.
- Assist in developing actionable insights based on data to refine product assortment, pricing strategies, and promotional efforts.
