THE/STUDIO
Performance Marketing Specialist (Paid Search & Social)
🇳🇪Lagos, Lagos, NigerRemote available1 month ago
Full TimeEN
At THE/STUDIO, our vision is to empower individuals, regardless of their expertise, to unleash their creativity and bring their unique ideas to life through the production of custom products. We are committed to delivering top-quality customized products that not only exceed expectations but also provide a seamless and awe-inspiring experience via our exceptional team and AI-integrated systems. By shouldering the manufacturing burdens, we liberate our customers to focus on their true passions, driving them towards remarkable success and fulfillment. Together, we turn dreams into tangible realities and shape a world where creativity knows no bounds.
Our headquarters are in Los Angeles, California, but we are a truly global company with team-members across the U.S., Europe, South America, Africa, and Asia/Pacific. We have gone to a fully remote working platform so that we can attract the world’s best talent.
All roles at THE/STUDIO are 100% remote from anywhere in the world, as long as you have all your tools and a fast, stable internet connection!
We know that some applicants will not meet all the requirements, so we encourage you to apply anyway so we can determine if something else might be a good fit!
The Performance Marketing Specialist will be a pivotal force in accelerating THE/STUDIO's customer acquisition and revenue growth. This role requires a hands-on practitioner with strategic awareness to developing, executing, and optimizing multi-channel demand generation campaigns across the entire B2B customer journey. The ideal candidate will possess a strong analytical mindset, a proven track record in driving qualified leads and e-commerce sales, and a passion for continuous experimentation and optimization to achieve ambitious growth targets.
1. Performance Marketing (PPC & Paid Social Focus):
Oversee the strategy and execution of Google Ads and other paid media platforms (e.g., LinkedIn Ads, Facebook Ads for B2B targeting) to meet CPL, CPA, and ROAS targets.
Conduct ongoing keyword research, audience segmentation, ad copy testing, and bidding optimization to maximize performance and efficiency, with a strong focus on B2B lead quality.
Manage a significant paid media budget, ensuring optimal allocation across campaigns and channels to maximize ROI.
2. Demand Generation Strategy & Execution:
Execute multi-channel campaigns across channels, ensuring alignment with sales objectives.
Manage the entire lead lifecycle, from initial awareness and lead capture to nurturing and handover to the sales team, focusing on lead quality and conversion velocity.
Continuously research and identify new growth channels, technologies, and innovative tactics to enhance demand generation efforts.
3. Data Analysis & Optimization:
Contribute to performance reporting and translate data into actionable campaign improvements.
Implement rigorous A/B testing and experimentation frameworks across channels (ads, landing pages, email nurture sequences) to optimize conversion rates and improve key metrics.
Work closely with sales and data to ensure robust conversion tracking, accurate lead scoring, and seamless CRM integration for end-to-end performance visibility.
Monitor competitor activity and market trends to identify opportunities and adapt strategies.
4. Cross-Functional Collaboration & Alignment:
Collaborate closely with the Sales team to ensure lead quality, optimize lead qualification processes, and improve sales-marketing alignment (e.g., lead scoring, MQL/SQL definitions, feedback loops).
Partner with the Social media, Content and SEO teams to develop compelling assets and messaging that support demand generation campaigns across all funnel stages.
Work with the Design team to create high-converting landing pages, ad creatives, and other marketing collateral.
Contribute to the overall growth marketing strategy, identifying opportunities to drive user acquisition, activation, retention, and revenue across the business.
Bachelor's degree in Marketing, Business, or a related field.
[4+] years of progressive experience in demand generation, performance marketing, or growth marketing, with a proven track record of driving B2B leads and sales.
Deep expertise in managing large-scale Google Ads accounts, including Search, Display, and Video campaigns, with a strong understanding of B2B targeting.
Proficiency in Meta and LinkedIn Ads.
Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions (e.g., Google Analytics, CRM data, marketing automation platforms).
Experience with marketing automation platforms (e.g., HubSpot, Klaviyo) and CRM systems.
Excellent understanding of the B2B buyer's journey and sales funnel, and strategies to move prospects through it.
Proven ability to manage budgets, forecast performance, and report on ROI.
Exceptional communication, interpersonal, and project management skills.
Results-oriented, proactive, and a highly collaborative team player.
Experience with Account-Based Marketing (ABM) long term strategies.
Familiarity with Product-Led Growth (PLG) concepts and how marketing supports them.
💡THE/STUDIO’s Company Values
Intellectually curious - possesses a natural disposition and comfort to ask questions, challenge the status quo, and a desire to ‘get to the bottom of things’ if they see something not quite right
Self-motivated with a meaningful reason to deliver excellence
Good communication skills that enhance collaboration, minimize misunderstandings, and at a frequency that is appropriate for a remote team
Radical candor - Coachable, accepting of constructive negative feedback and willing to provide constructive negative feedback where applicable
Operates with a level of urgency - values immediate action where prudent, enables quick decision-making, swift problem-solving, and seizing opportunities in a dynamic business environment
Natural customer centricity - has an affinity to always start their train of thought or analysis with the customer’s perspective, bias towards talking to the customer to understand them
Results-driven - focuses on achieving and exceeding measurable objectives
Submit an application. IMPORTANT: Please submit your resume/CV in English
Initial Chat with Hiring Manager
CEO Interview
Assessment/Case Study - if applicable
Final Interview
Reference Check
Note that every role is different, so the process may vary depending on the requirements of the role. Please note that due to the volume of applications we receive, we may not be able to provide feedback to all applications.
At THE/STUDIO, we know that our Company's strength lies in the diversity of our team. THE/STUDIO is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal opportunities for all applicants and individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.
