SeniorFull TimeENAsia/Pacific
Position: Zone Brand Lead, ASEA
Reporting to: ASEA Brand & Innovation Head
Primary Location: Indonesia or Vietnam
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.
Find out more about our mission to bring health in your hands at www.opella.com.
About the Job
The Zone Brand Lead is accountable for delivering sales, profit, and market share of the brand development & brand strategy, as well as designing programs to deliver on strategy forecast and management of all P&L lines. This will also involve the preparation of business reviews to analyze the status of the brand vis a vis competitor and market, spot opportunities and build long-term brand ambition, implement programs, and track achievements of KPIs.
Primary Accountabilities
Provides inputs on all aspects related to brand strategy (brand equity, positioning, and LT plan, brand plan, communication & media strategy, innovation strategy incl. if wants to opt-out)
Contributes to brand campaign strategy.
Provides input on local HCP engagement strategy and coordinates the HCP engagement plan with other brands.
Executes brand plan & budget, esp. by designing winning adaptations of priority initiatives in local markets based on local consumer & shopper insights.
Defines zone demand.
Defines local channel strategy (esp. digital/ eCommerce)
Defines local market price by country, leveraging inputs from Zone RGM and countries in line with GBT guidelines (gross and net price)
Provides inputs about innovation projects.
Provides inputs on brand budgeting (esp. net sales & A&P allocation) and performance KPIs to GBT
Tracks monthly performance at the Zone level and sets up a corrective action plan if required.
Key Performance Indicators
iMarket share (sell out)
Zone Brand BOI
iForecast Accuracy
iNet Sales (sell in)
iGross to Net
REQUIREMENTS:
10 years or more experience in Brand Management and Product Marketing, with leadership experience.
Experienced in managing a Global Brand before or currently.
Possessing regional experience within APAC or at least 2 / more countries and living and working in multiple locations is also a good plus.
Knowledge and experience in FMCG, FMCH, as well as related industries.
Marketing, or Management Degree, or related.
Main Stakeholders and Partners for this role:
Global Team (HCP, Content, Innovation, Shopper Leads), Global Media/Digital Leads, Zone Shared capabilities (Media/Digital, Performance Analytics, Insights), E-Comm Lead, Trade & Commercial Leads, Supply (for IBP)
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
