Content & Social Media Manager

About Christy Sports:
At Christy Sports, we believe Outside is Better. It’s not just a motto, it’s a fact. It makes people happier, healthier, and more connected. That’s why we go out of our way to help people experience the mountain lifestyle by building authentic relationships, offering humble expertise, and sharing a genuine love for what we do. Driven by our unmatched passion for the outdoors, we are always advancing. In-store and online, within our industry, and with the communities we serve, we bring a spirit of innovation to every aspect of what we do. We were founded in Colorado in 1958, but we’ve been chasing adventure for much longer. Skiing and snowboarding aren’t just a job for us, it’s a lifestyle. No matter your level, we strive to give you the best experience possible and invite you to experience the joy of mountain life and sport with us.

Headquartered in Lakewood, Colorado, Christy Sports is one of the leading outdoor specialty retailers in the nation with more than 50 locations in Colorado, Utah, Washington, and Montana. In addition to offering a broad selection of retail merchandise in its stores and through multiple e-commerce sites, Christy Sports is a leading provider of Rental and Equipment Services. During the winter off-season, the Company operates highly professional outdoor businesses including Patio Furniture & Cycling to inspire further and enable Christy Sports guests’ healthy lifestyles, and to leverage its operational infrastructure and passionate employee base.

Share the stoke for the Christy Sports Values.
We are welcoming - We meet people where they are without judgement. Whether they're seasoned veterans, first-timers, locals, or vacationers, they trust us to set them up for success with quality equipment and great service.
We are ambassadors of lifestyle - We love what makes the mountain lifestyle special: the people, the environment, and the communities. We want our guests to discover and love the mountain lifestyle as much as we do.
We are rooted in experience - By keeping the history of our roots alive, we maintain the quality service, authenticity, and expertise that our guests value and what made us special in the first place.
We are one team - We make our company a great place to work by collaborating, problem-solving, being accountable, and recognizing our accomplishments. We are each unique contributors to a greater whole.
We are always evolving - Our customer* expectations continue to evolve. To meet their needs, we must evolve to stay relevant. We embrace change and always look for the next evolution of what we can do. *Internal & External

About the Role:
The Content & Social Media Manager is a strategic and creative marketing leader responsible for shaping the company’s social media narrative and ensuring a consistent brand identity across all channels. This role bridges high-level brand strategy with day-to-day content execution, with a strong emphasis on social media leadership, content production, coordination across multiple store locations, and cross functional teams.
This position will own the brand voice for social media for both a national and local level—developing a compelling, cohesive presence while empowering stores to contribute authentic, community-driven content.

Key Responsibilities:

1. Brand Strategy & Narrative

• Develop and maintain a cohesive brand narrative, tone of voice, and content strategy aligned with business goals.
• Develop social media brand guidelines (visual identity, messaging frameworks, and storytelling standards).
• Act as the brand steward, ensuring integration and consistency across all digital and physical touchpoints.
• Collaborate with brand partners on content covering product launches, event activations, and community involvement.

2. Social Media Strategy & Content Execution

• Lead an omnichannel social media strategy across platforms (Instagram, TikTok, Facebook, and other relevant platforms).
• Oversee the creation of engaging, “social-first” content (Reels, TikToks, Stories, Video, and blog content).
• Identify and leverage emerging trends, acting as the brand’s cultural and digital pulse.
• Collaborate with paid media teams to align organic and paid social strategies for maximum impact.
• Share relevant content with HR team to incorporate it into employee communications and platforms
• Manage community engagement, ensuring timely and on-brand responses.

3. Regional & Store-Level Coordination

• Develop Store Content Toolkits to guide local teams in creating high-quality, on-brand content.
• Build and manage workflows for store content submission and approval.
• Identify and execute local opportunities (events, partnerships, promotions).
• Train store teams on social media best practices, mobile content creation, and community engagement.
• Act as the key liaison between corporate marketing and store-level teams.

4. Multi-Channel Content Collaboration

• Partner with the marketing team on content production across formats including blogs, videos, campaigns, and public relations.
• Partner in the management of editorial calendars, deadlines, and content pipelines.
• Ensure all content is optimized for SEO and discoverability.

5. Performance Analysis & Optimization

• Track and analyze KPIs including engagement, traffic, conversions, and content performance.
• Evaluate performance at both national and local levels to identify scalable insights.
• Continuously refine content and social strategies based on data.

6. Cross-Functional Collaboration

• Partner with design, marketing, merchandising, and store teams to align content with launches and business priorities.
• Partner with HR to create compelling content for seasonal hiring and to help position Christy Sports as a preferred employer in our regions.
• Coordinate with internal and external stakeholders to ensure seamless execution.
• Ensure alignment with store leadership on store level participation, process and approvals.

Required Skills & Experience:

• 4–6+ years in brand management, content strategy, or social media leadership.
• Proven experience managing multi-location or product category content strategies.
• Strong writing and editing skills with the ability to adapt tone for different audiences.
• Expertise with short-form video, social content creation, and platform algorithms.
• Proficiency with social media platforms, including posting, responding, and reporting.
• Experience working with CMS platforms (e.g., WordPress) and design tools (Adobe, Canva).
• Knowledge of SEO and digital content optimization.
• Excellent project management and stakeholder coordination skills.
• Passion and experience in the ski and snowboard industry is a plus.

Education & Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Certifications in content marketing or social media (e.g., HubSpot, Google) are a plus.

The Perks and Benefits: ( * Benefits for Year Round Full-Time Employees)

• Free Employee Ski Pass
• Medical, Dental, and Vision insurance*
• Employer Paid Basic Life Insurance and AD&D*
• Voluntary Life Insurance (Employee/Spouse/Child)*
• Health Care and Dependent Care Flexible Spending Accounts*
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off*
• Paid Sick Time (State applicable)
• Paid Parental Leave*
• Short-Term and Long-Term Disability*
• Employee Discounts (ski, retail, outdoor industry)

Equal Opportunity Employer:

Christy Sports is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Budgeted range starts at: $80,000-$95,000/Annually. Actual pay will be adjusted based on experience.

WORKING CONDITIONS

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must regularly lift and /or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. (Request help with heavy or awkward boxes/products). Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; climb stairs and ladders, stoop, kneel, crouch, or crawl and talk or hear. The employee is frequently required to walk.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.