At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.)
We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/.
We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.
So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.
We are seeking a Technical Program Manager (TPM), Audience Targeting to join the Technical Program Management team.
This role owns the strategy, performance, and evolution of our audience targeting capabilities. You are responsible for building capabilities that enable our customers to identify, segment, and reach audiences effectively, improving campaign performance and business outcomes.
This role requires deep, hands-on experience in AdTech audience targeting systems. You have previously owned or significantly contributed to targeting, segmentation, or identity-driven products and have demonstrated measurable impact on campaign performance.
You will operate at the intersection of Engineering, Data Science, Product, and Marketing, shaping both the underlying targeting infrastructure and the product surfaces that enable it.
What you'll do
Product Strategy & Direction
- Own the roadmap for audience targeting capabilities, including segmentation, targeting logic, and supporting infrastructure
- Translate company objectives into targeting strategy that enables customers to improve campaign performance
- Identify high-impact opportunities to improve targeting precision, scale, and usability
Problem Framing & Value Definition
- Define clear problem statements grounded in customer outcomes (e.g., reach, match rate, performance lift)
- Establish success metrics for targeting capabilities and ensure alignment across stakeholders
- Prioritize initiatives based on expected impact to customer performance and business value
Solution Quality & Tradeoff Judgment
- Partner with Engineering and Data Science to design targeting systems that balance:
- Accuracy vs scale
- Latency vs performance
- Flexibility vs system complexity
- Ensure solutions are durable, measurable, and aligned with long-term platform direction
- Avoid over-investment in low-impact targeting features or excessive system complexity
Technical Fluency & Systems Understanding
- Work closely with Data and Engineering to understand:
- Audience ingestion pipelines
- Identity resolution inputs and dependencies
- Data quality and signal reliability
- Translate system constraints into product decisions and roadmap sequencing
- Engage deeply in discussions around data models, APIs, and targeting infrastructure
Outcome Accountability
- Own performance of targeting capabilities as measured by:
- Campaign performance improvements enabled by targeting
- Audience match rates and signal utilization
- Targeting efficiency and precision
- Drive iteration through experimentation, data analysis, and performance monitoring
- Ensure targeting capabilities consistently enable acquisition of high-value customers
Scope & Organizational Influence
- Drive alignment across Engineering, Data Science, Product, and Marketing teams
- Act as the central point of accountability for targeting strategy and tradeoffs
- Communicate clearly with leadership on performance, risks, and opportunities
What you'll bring
- 5+ years of Product Management or Technical Program Management experience within AdTech or MarTech, with direct ownership of audience targeting or segmentation systems
- Proven track record of improving campaign performance through targeting strategies (e.g., conversion lift, efficiency gains, higher-quality audiences)
- Deep experience working with:
- Audience segmentation platforms
- Identity graphs or identity resolution systems
- Targeting and optimization systems
- Strong understanding of:
- Data pipelines and audience ingestion flows
- Signal quality, enrichment, and data reliability
- Tradeoffs between scale, accuracy, and latency in targeting systems
- Experience partnering closely with Data Science or ML teams on model-driven targeting
- Ability to define, measure, and iterate using experimentation and performance data
- Strong analytical skills; ability to translate data into product decisions
- Excellent stakeholder management and communication skills
What success looks like
- Targeting capabilities enable measurable improvements in campaign performance
- Increased audience scale & match rates, and effective use of available signals
- Targeting systems that balance scale, precision, and performance
- Clear, shared understanding of targeting metrics across teams
- Strong alignment between Engineering, Data Science, and Marketing on targeting strategy
- Continuous iteration and improvement driven by data and experimentation
MNTN Perks
- 100% remote within the US
- Flexible vacation policy
- Annual vacation allowance for travel related expenses
- Three-day weekend every month of the year
- Competitive compensation
- 100% healthcare coverage
- 401k plan
- Flexible Spending Account (FSA) for dependent, medical, and dental care
- Access to coaching, therapy, and professional development
About MNTN
Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN.
MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.
Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.
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