Purpose of the job
To lead and oversee all TV media planning, buying, and execution efforts, ensuring strategic use of television as a core medium in integrated campaigns. This role focuses on maximizing efficiency, optimizing spend, and securing impactful, high-visibility placements across key TV channels. The TV Media Lead plays a critical role in negotiating cost-effective media deals, managing agency performance, and closely monitoring competition to ensure Orange consistently outperforms in media presence and brand impact.
Duties and responsibilities
TV Media Strategy & Planning:
- Develop and implement TV media strategies that align with brand and campaign objectives, ensuring optimal audience reach, frequency, and ROI.
- Collaborate with media agencies to build targeted TV media plans based on audience insights, campaign goals, and available budgets.
- Leverage past campaign data and industry trends to refine planning and enhance media decision-making.
Media Buying & Cost Efficiency:
- Lead negotiations with media agencies and TV broadcasters to secure cost-effective deals, high-impact placements, sponsorships, and added-value opportunities.
- Stay updated on media rate trends and competitor spending to identify cost-saving opportunities and optimize ROI.
- Oversee the TV media budget and ensure efficient use of media investments.
Campaign Execution & Monitoring:
- Manage the end-to-end execution of TV campaigns, ensuring timely delivery of materials and alignment with broadcast schedules.
- Monitor live campaign performance (GRPs, reach, frequency) and work with agencies to make real-time optimizations.
- Conduct post-campaign performance reviews with detailed analysis on media effectiveness and recommendations for future campaigns.
Media Agency Management:
- Serve as the key contact for media agency coordination, providing strategic briefings and ensuring high-quality deliverables.
- Assess agency performance across key KPIs including efficiency, cost, and campaign outcomes.
- Work with procurement and legal teams to manage contracts and negotiate favorable terms
Competitive Intelligence & Market Monitoring:
- Continuously monitor competitor TV activity, including campaign timing, messaging, channel presence, and media spend.
- Analyze competitor KPIs and media performance to recommend counter strategies that ensure Orange maintains a leadership position.
- Share competitive insights with internal teams and influence proactive planning based on market dynamics.
Job specification
Education
- Preferably bachelors degree in Mass Communications / Marketing or related field.
Experience
- 4-5 years experience in TV media planning, buying, and strategy.
- Strong understanding of GRPs, reach metrics, and media performance analysis.
- Proven track record in media negotiations and cost-efficient buying.
- Skilled in market intelligence and competitive analysis.
- Excellent communicator with strong stakeholder and project management skills.
- Background in telecom and/or media agency environments preferred.
Personal Skills
- Creativity
- Communication
- Adaptability
- Collaboration
- Time Management
- User Empathy
