Your tasks
As the Director / Head of Brand DACH (m/f/d) for our core region, you will lead the charge in making KoRo a household name, ensuring that our core brand message – everyday feel-good deliciousness – is heard loud and clear across all channels.
You will oversee a multidisciplinary team covering Events & Brand Activations, Brand Partnerships, Social Media, and PR. You will be the "internal North Star" and the go-to person for everyone in the company regarding our DACH Brand strategy. Your goal? To make KoRo the most talked-about food brand in the DACH region through Word of Mouth and viral activations.
What you will do:- Brand Strategy & Vision: Develop and execute an omni-channel brand strategy that aligns with our commercial goals. You’ll ensure KoRo stays "top of mind" for snackers from Berlin to Vienna to Zurich.
- Team: Lead and mentor the teams responsible for Social Media, PR, Events, and Brand Activation. You’ll ensure these functions aren't just "doing tasks" but are creating movements.
- Word of Mouth & Hype: You are responsible for creating "talkability". Whether it’s a viral social campaign or a massive offline activation, you focus on making people talk about KoRo.
- Full P&L Ownership: You aren't afraid of the spreadsheet. You will manage the brand budget with a focus on efficiency and ROI, ensuring our "bold ideas" actually make business sense.
- Omni-channel Leadership: You’ll bridge the gap between our online presence and the physical shelf, ensuring a seamless brand experience regardless of where the customer meets us.
- Internal Evangelist: You are the primary point of contact for any departments, ensuring that the DACH Brand strategy is integrated into every corner of the business.
Your profile
- Education: You have completed your studies in International Business, Marketing Management, or Business Administration; other related fields are welcome!
- Experience: You have at least 6 years of relevant experience working in the DACH Region – preferably in the food industry. You have extensive experience in the areas of Brand Management, Marketing (online & offline), Retail, and Expansion
- Market: You are familiar with DACH culture and snacking habits as well as the DACH e-commerce landscape and consumer behaviour. You understand the cultural nuances of the German, Austrian, and Swiss markets.
- Languages: You are equipped with excellent German as well as excellent English skills
- Location: You live in Berlin or the surrounding area, or are willing to relocate
- Skills:
- You don’t just "do" marketing; you live it. You have a deep interest in the business of KoRo and a genuine drive to disrupt the snacking industry.
- You are highly analytical and comfortable with data
- You have a track record of bringing "big, crazy ideas" to life.
- You are passionate about leading a team and helping your employees grow to the best of their abilities
What you can expect from us
- Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
- Extensive onboardings which will prepare you for your various and challenging tasks.
- Flexible working hours and home office options to ensure a good work-life balance.
- A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
- Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
- Optimal performance thanks to a modern MacBook.
- Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
- 20 % discount in our KoRo online store.
- Regular team events and joint activities as well as legendary company parties.
Sounds good?
Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!
