MidFull TimeENEurope
At Kriptomat, we’re driven by a simple yet powerful belief: everyone deserves the chance to grow their wealth and unlock new opportunities in life. Since 2018, we’ve been passionate about making crypto simple, accessible, and secure for everyone—whether you’re a first-time investor or a seasoned enthusiast.
We’re obsessed with our customers — everything we build starts with their needs and ends with their success. We move fast, take ownership, and get things done. We hold ourselves to high standards, give honest feedback, and always speak the truth, even when it’s hard. We’re endlessly curious — learning, experimenting, and improving a little every day.
If you are a creative person who enjoys freedom, new technologies, and solving problems, and if you are a positive-oriented thinker who does not fit the traditional internet company structure, this job might be the right fit for you.
Lead and continuously improve all marketing strategies and activities, including inbound/content marketing, SEO, CRM and retention, outreach, paid advertising, social media, PR, branding and more
Closely collaborate with company management to align marketing efforts with strategic business goals
Manage and support a remote marketing team of specialists (outreach, social media, content, etc.) and external partners
Own and optimise the user journey across the entire funnel—from acquisition to retention
Define, track, and report KPIs for all marketing activities, holding yourself and the team accountable for lead generation, conversion, and retention metrics
Improve and maintain consistent brand messaging across all channels, adapting tone and style guides as needed for local target audiences in Eastern European countries.
Identify customer needs and behaviours to create targeted, data-driven content strategies that drive engagement and conversion
At least 5 years of hands-on B2C marketing experience in a fast-paced, growth-oriented environment (ideally in an international tech or fintech company)
Minimum 4 years of experience leading and managing a marketing team, with a proven track record of hitting KPIs
Deep understanding of digital marketing principles, including direct, inbound, CRM, and retention marketing
Strong ability to identify opportunities and implement non-traditional growth strategies (“growth hacking”)
Excellent written and verbal communication skills; native or fluent-level English preferred
Strong experience with SEO, paid advertising, funnel optimisation, A/B testing, and the use of performance tracking tools and marketing automation platforms
Familiarity with applying AI-driven tools to improve marketing efficiency—such as using AI for content generation, audience targeting, campaign testing, and workflow automation
An analytical mindset with the ability to draw insights from data and translate them into actionable strategies
A genuine interest in the crypto industry and the evolving digital financial landscape
Hybrid location for candidates from Zagreb, Croatia.
Work in an innovative and fast-growing fintech company at the forefront of crypto compliance
Be part of a mission-driven team shaping the future of finance and financial accessibility
Career growth opportunities, with continuous learning and professional development
Collaborate with industry experts in a dynamic and forward-thinking ecosystem
Gain hands-on experience with cutting-edge compliance technology and regulatory frameworks
Make a real impact in a rapidly evolving industry with opportunities to influence policies and strategies
Join a diverse, international, and supportive team working towards a common goal
You are one step away from being a part of the future of Kriptomat. Be an owner of this decision. Take action. Apply NOW to start your dream career at Kriptomat!
