Senior Performance Marketing Manager (m/f/d)

Your role

You will own Performance Marketing for two brands focused on higher education and lifelong learning: studddy and kursfinder. Your primary focus is on scalable lead generation across an existing click and lead funnel. You work in a data-driven way, continuously test new approaches, and further develop our campaign structure in close collaboration with an external agency.

What you'll do

• You own our Performance Marketing with a clear focus on lead generation, taking responsibility not just for campaigns but for key business KPIs (e.g. lead volume, quality, and revenue contribution)

• You further develop our paid strategy (currently mainly Google & Meta) and manage execution together with an agency

• You manage and challenge our external agency as a strategic sparring partner

• You own and optimize our funnel end-to-end – from the first click to the qualified lead

• You make data-driven decisions, create reports, prioritize the most impactful levers, and drive sustainable growth

• You work closely with internal teams and international stakeholders across Keystone Education Group and proactively move topics forward

• You actively contribute to the development of our platforms by evolving the paid strategy in line with our international setup

What you bring

• You have at least 5 years of experience in performance marketing and can not only execute campaigns but also build and develop them strategically

• You have proven experience managing or scaling lead generation and understand how to identify the right levers along the funnel

• You think holistically and take ownership of paid channels, prioritizing the right levers and making well-informed decisions with growth and efficiency in mind

• You are able to bridge strategy and execution: you can work hands-on in tools but don’t get lost in operational details

• You bring a strong understanding of lead quality and downstream processes

• You make decisions based on data and know when to test, optimize, or scale

• You have experience managing and challenging agencies—not just operationally, but also strategically

• You are confident in evaluating marketing spend, efficiency, and revenue contribution, and can discuss these at a solid level with finance and management

• You take ownership, work in a structured way, keep an overview even in complex setups, and drive topics forward independently

• You understand performance in the context of content, SEO, and product, as well as within an international environment

• You are fluent in German and English

• German is the primary working language for this position

Nice to have

• You have worked in transformation phases or actively contributed to building or scaling platforms

• You are familiar with lead-based business models—ideally in the education sector

• You are comfortable working with conversion-focused funnel setups (e.g. Heyflow or similar tools)

• You have experience in international setups or working with global platforms

• You bring a solid understanding of tracking, attribution, and CRM processes

About Keystone Education Group

At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!

Want to join?

Please send us your application in English by hitting the button "Apply here!".

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.