As a Sales Development Representative Prospector (SDR), your focus is on nurturing, maintaining and cultivating customer relationships and success from prospected, inactive and current client accounts. Sales Development Representatives will be responsible for calling prospective clients and moving them through the sales funnel for pursuit of contract by SDRs who manage accounts. This role is responsible for continued outreach to prospects, prior customers for reactivation and those who use Business Wire competitors to contribute to the growth of the business unit year over year. Sales Development Representatives will also be responsible for managing outbound prospecting of marketing qualified leads (MQLs) generated from marketing campaigns, etc
What You Will Do
- Nurtures, maintains and cultivates customer relationships and success from existing and newly created transactional/non-contract accounts.
- Maintains a daily activity of 50-75 calls for prospective clients that include first outreach and continued strategic targeting of said accounts to onboard as a new client.
- Contacts customers through telephone, email, and social media to convey knowledge and position yourself as a resource and expert within investor relations, financial reporting, public relations, marketing, and corporate communications industries.
- Field incoming emails and phone calls from prospective clients. This includes but is not limited to queries on pricing, billing/collection matters, general product information and other related questions
- Develops thorough knowledge of the industry, our products and services, as well as those of our competitors.
- Effectively communicates the value proposition and ROI of Business Wire products and services.
- Maintains accurate records of all sales activities, including sales calls, meetings, opportunities, emails, social outreach, in Salesforce CRM.
- Maximizes results by satisfying multiple buyers in an organization and systematically address conflicting needs of multiple buyer influencers.
- Works collaboratively in a group setting to achieve shared results.
- Research prospects and identifies stakeholders in order to generate interest and create rapport.
- Manages expectations and overcomes objections in an effective manner.
What You Will Need
- Strong interpersonal skills and ability to develop relationships with clients across an organizational hierarchy, including executive/C-level.
- Excellent written and verbal communication skills, including presentation skills.
- Exceptional time management skills displaying the ability to manage multiple tasks with strict attention to detail.
- Resilience, perseverance, and the ability to overcome objections a must.
- Self-disciplined, organized and ambitious with the ability to consistently hit daily and monthly objectives.
- Understanding and ability to communicate at a high level with professionals in investor relations, financial reporting, public relations, marketing, and corporate communications preferred.
- BA/BS degree, or international equivalent, preferred.
- 3 years of sales experience preferred.
- Proficiency with Salesforce.com and HubSpot preferred.
What We Offer
- The base salary range for this position is $64K to $67K/year. Offered salary will be determined by several factors, including but not limited to: applicant’s education, experience, knowledge, skills and abilities, as well as internal equity and alignment with geographic market data. Business Wire reserves the right to modify this salary range at any time.
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- Business Wire’s total rewards include:
- Ability to work remotely
- Excellent health benefits that begin on your first day of employment
- $100 monthly fitness allotment, a tuition reimbursement program, and enhanced mental health resources
- 401(k) plan with generous company match, and annual profit sharing contribution (subject to company performance)
- PTO, Floating Holidays, Wellness Day Off, Birthday Day Off, and more!
