We are looking for a data-driven Conversion Rate Optimization (CRO) Specialist to improve website performance and maximize user conversions across digital channels. The ideal candidate will have a strong analytical mindset, hands-on experience with A/B testing, and a deep understanding of user behavior, funnels, and UX principles.
Key Responsibilities:
-
Analyze website and funnel performance to identify conversion drop-offs and optimization opportunities
-
Plan, execute, and manage A/B and multivariate tests to improve conversion rates
-
Optimize landing pages, product pages, and user journeys for higher engagement and conversions
-
Leverage tools like Google Analytics, Hotjar, and CRO platforms to gather actionable insights
-
Collaborate with design, development, and marketing teams to implement data-backed improvements
-
Develop hypotheses, run experiments, and present clear performance reports with measurable impact
-
Continuously monitor KPIs such as conversion rate, bounce rate, and customer acquisition metrics
Requirements:
-
Proven experience in Conversion Rate Optimization or performance marketing
-
Strong knowledge of A/B testing methodologies and experimentation frameworks
-
Hands-on experience with analytics and heatmapping tools (e.g., Google Analytics, Hotjar, Optimizely, VWO)
-
Understanding of UX/UI principles and customer behavior psychology
-
Ability to translate data into actionable insights and business outcomes
-
Strong communication skills to present findings and recommendations
Preferred:
-
Experience with eCommerce platforms (e.g., Shopify, WooCommerce)
-
Familiarity with SEO and paid marketing funnels
-
Basic understanding of HTML, CSS, or frontend behavior for quick experimentation
