Who We Are
We are a fast-growing vertical SaaS company that leverages innovation and disruptive technologies to improve consumer experiences, outcomes, and predictability in elective medicine for clinics and practices. Our team thrives on challenges, embraces change, and is dedicated to transforming our industry.
Who We Are Looking For
Adoreal is seeking an experienced SEO Content Marketing Manager to craft exceptional content for our aesthetic practice clients. This role combines the precision of editorial excellence with the strategic mindset of search optimization—ensuring every piece of content we create helps our clients attract and convert their ideal patients.
The SEO Marketing Content Manager will lead the strategy, execution, and optimization of all editorial content for all of our clients. This role sits at the intersection of creative storytelling and technical data, requiring a candidate who can produce high-ranking content that doesn't just satisfy search engines, but genuinely engages human readers. You will be responsible for managing the content lifecycle—from keyword research and ideation to publishing and performance analysis for all of our clinics and practices globally.
What you'll do:
- Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels, transforming drafts into engaging, patient-focused copy that informs and converts
- Conduct keyword research and competitive analysis for multiple practice clients to identify content opportunities and optimize existing assets for local and national search
- Partner with cross-functional teams (design, paid media, social) to provide strategic copywriting guidance and SEO best practices tailored to each practice's market
- Support the SEO Team Lead in developing client content strategies, identifying optimization opportunities, and implementing editorial standards across all accounts
- Monitor content performance metrics for client websites and recommend data-driven improvements to boost rankings, patient inquiries, and appointments
- Maintain brand voice consistency for each practice while adapting tone and style for different treatments, audiences, and platforms
- Write descriptive and directive LLM prompts for various projects within the marketing organization
- Stay current on aesthetic industry trends and regulations to ensure all content is accurate, compliant, and competitive
- Strategy & Planning: Develop and execute a comprehensive content calendar aligned with SEO goals, product launches, and brand narrative.
- Content Creation: Write, edit, and proofread high-quality blog posts, whitepapers, and landing page copy that adheres to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.
- SEO Optimization: Perform in-depth keyword research and on-page optimization (meta tags, internal linking, header structures) to improve organic visibility.
- Workflow Management: Oversee the content production pipeline, ensuring all assets are delivered on time and meet quality standards.
- Performance Tracking: Monitor content performance using tools like Google Search Console and Google Analytics 4; use data to pivot strategies and improve ROI.
- Technical Collaboration: Work closely with technical SEO and development teams to ensure content is properly indexed and rendered.
Requirements
- 7+ years of professional copywriting or copy editing experience, with at least 4 years focused on SEO-driven content
- Proven track record of improving organic search rankings and traffic through content optimization, ideally for multi-client accounts
- Hands-on experience with keyword research tools like SEMRush & AI-driven tools for content creation
- Portfolio demonstrating versatility across web copy, social media, PPC ads, and long-form content
- Strong understanding of technical SEO fundamentals (metadata, schema markup, internal linking, local SEO, etc.)
- Experience editing AI-generated content with a critical eye for accuracy, tone, and brand alignment
- Ability to juggle multiple client accounts and deadlines without sacrificing quality
- Self-motivated, proactive, and comfortable taking initiative without constant direction
- Excellent communication skills and ability to provide constructive feedback to diverse teams
- Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
Bonus Points:
- Experience writing for healthcare, medical aesthetics, or beauty industries
- Familiarity with medical marketing compliance and regulations
- Experience with content management systems (WordPress, Webflow, etc.)
- Knowledge of analytics platforms (Google Analytics, Search Console)
- Background in an agency or multi-client environment
Benefits
At Adoreal, we believe in supporting our team’s well-being and growth through comprehensive benefits and a collaborative, people-first culture. As a globally remote company, we prioritize flexibility, inclusivity, and teamwork rooted in the Adoreal principles.
Benefits & Perks:
- Healthcare coverage for you and your family
- Paid time off (PTO) and paid holidays
- Performance-based bonuses and company equity opportunities
- Fully remote work environment with flexible schedules
- Collaborative and thriving team culture guided by Adoreal’s core values
Why Adoreal?
Joining Adoreal means becoming part of a high-performing, ambitious team that works hard, achieves extraordinary results, and enjoys the rewards that follow. Every employee receives equity, aligning us all in our shared success. Promotions and growth opportunities are limitless, driven only by your performance and dedication to our core principles:
- We do what is best for the company, not what is best for individuals of the company—we take pride in our work, but not in pride itself—the success of Adoreal is more important than our egos.
- We always share relevant information and admit our mistakes freely and openly (even when it is worrisome or uncomfortable to do so). Candid communication and a solution-oriented mindset is rewarded.
- We innovate by finding the right problems, then solving them. We thrive on change that minimizes complexity and improves situations for our stakeholders.
- We incentivize efficient results & people over process and focus only on the work that creates the most value for our stakeholders.
- We are quietly confident and openly humble, being tenacious in our quest to perform and inspire others with our thirst for excellence.
- We do not bow up and knock down—we care about our teammates and treat all of them with respect, regardless of their level within the company.
- We are steadfast in our pursuit to better our company, our colleagues, and ourselves. When we hire, we only hire people who bleed our principles and who will hopefully be our replacement one day.
At this time, Adoreal is not offering visa sponsorship for this position. Candidates must have current and valid authorization to work in the country where they are applying. We comply with all applicable employment and immigration laws, including U.S. regulations, and encourage applicants to verify their work authorization status before applying.
Adoreal is an equal opportunity employer committed to fostering a diverse, inclusive, and fair workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic under applicable U.S. law (EEOC) or local employment regulations where we operate. We encourage applications from candidates of all backgrounds.
Accommodations for disabilities are available upon request throughout the recruitment process.
*We are not working with search firms for this role, thank you*
