We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site. The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders. This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines
Marketing Ownership & Leadership (Dubai Campus)
Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site
Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE
Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions
Own the local marketing budget, including planning, allocation, and ROI evaluation
Select, brief, and manage external agencies, freelancers, and vendors as required
Website Relaunch & Digital Platform Leadership
Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes
Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders
Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives
Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site
Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics)
Campaigns, Channels & Content
Plan, execute, and optimize integrated online and offline marketing campaigns
Own and operate UE Dubai’s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking
Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content
Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus)
Events, Fairs & On-Ground Marketing
· Plan, manage, and evaluate events, fairs, school visits, and on-campus activations
· Coordinate all marketing-related logistics, materials, and follow-ups independently
· Ensure strong on-site brand presence and consistent messaging
Analytics, Market Intelligence & Portfolio Input
Conduct market and competitor analysis within the UAE higher education landscape
Provide structured insights and recommendations to support portfolio development positioning, and program launches
Track performance across channels and campaigns, turning data into clear actions and decisions
Take clear ownership of marketing’s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams.
Reporting & Collaboration
Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus)
Work closely with internal teams and external partners while maintaining clear ownership and accountability
Dein Profil
Experience & Skills
University degree in Marketing, Business Administration, or a related field
5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments
