Marketing Manager
Location: Home-based
Department: Marketing
Contract type: Permanent / Full-time
About the role
We’re looking for a Marketing Lead to join our Marketing team, and play a key role in being responsible for positioning and effectively communicating the proposition and developing and executing the go to market strategy for Activate Group’ insurance, manufacturer and repair businesses.
This role requires a creative person with a deep understanding of marketing strategy, market research, sales enablement, digital marketing, content creation, and data analysis to drive engagement and visibility across all channels.
This person will be the key stakeholder for business leaders and will develop strategies based on business priorities and be prepared to challenge the status quo.
Activate Group is a growing UK business with 1,000+ team members nationwide. This is an exciting opportunity to build a long-term career with a company that values its people and offers genuine development and progression opportunities.
Key responsibilities
- Build and execute the marketing strategy and activity for products & solutions, and define & implement the approach across all market-facing channels
- Be involved in the budgeting process, ensuring it aligns with business goals, and track spend and return on investment.
- As part of the Group Marketing leadership team, help to define overall marketing strategy and shared ways of working.
- Build strong relationships with the leadership teams and support core sales activity including significant bids, tenders and events.
- Define and lead the brand and marketing direction, and ensure there is clear accountability for content delivery
- Lead the digital marketing strategy to include SEO best practice, paid promotional activity and visibility across key digital channels
- Lead on data analysis to assess the performance of marketing and content
- Develop and brief imaginative content based on a clear understanding of the different audiences for each brand
- Ensure delivery of copy and content for websites, blogs, slide decks, emails, social platforms, and publication partners, on time and to a consistently high quality
- Work in partnership with our Designer, providing effective briefs for visual media,
- Ensure consistency in the creation of the visual elements of our collateral (e.g., infographics, slide decks, video, website, email layouts) and ensure they meet our brand guidelines and are relevant to the target audience
- Work with key stakeholders to define and lead production of collateral for external marketing campaigns including events, publication partnerships and targeted campaigns.
- Liaise with external suppliers of photography, video, exhibition, and promotional material.
Skills and experience
- At least five years of experience in product marketing, digital marketing and content creation
- Ability to create and implement a comprehensive marketing strategy
- Ability to define value propositions for services and solutions
- In-depth knowledge of digital marketing channels, including SEO, social media, email marketing, and PPC advertising, to drive online visibility and engagement.
- Strong analytical skills to measure and assess the performance of marketing initiatives.
- Exceptional written and verbal communication skills
- Experience of creating content from scratch - planning, researching and engaging with stakeholders to understand and deliver quality content
- Excellent project management skills to handle multiple tasks and deadlines, and the ability to delegate effectively to other members of the team
Benefits
We believe in rewarding our people for the great work they do. When you join Activate Group, you can expect:
- 33 days holiday, including bank holidays
- Personal health cash plan – claim back the cost of everyday healthcare such as dental and optical check-ups
- Enhanced maternity, paternity, adoption and shared parental pay
- Life assurance at three times your basic salary
- Free breakfasts and fresh fruit
- A birthday surprise for everyone
What you can expect from us
At Activate Group, we want everyone to have the tools and support they need to do their best work. We’re an innovative business that continuously reviews and improves our systems, processes and ways of working, making sure they support our teams to do their jobs effectively.
Every role at Activate Group is aligned to our wider business vision and purpose – making someone’s bad day better. You’ll understand how your role contributes to the bigger picture and how your work helps deliver excellent outcomes for customer and partners.
We believe work should be enjoyable. We make time to celebrate success, recognise achievements and bring people together at team events and company-wide celebrations. We’ll also support your ongoing development through regular feedback and career planning.
Whether you’re based in one of our contact centres in Halifax, Peterborough or Huddersfield, working at an Activate Accident Repair (AAR) site, or working from home, you’ll be part of a supportive culture where people are encouraged to succeed.
A bit about us
Activate Group is a fast-growing business approaching 1,000 team members nationwide.
We work with some of the UK’s largest fleets and insurance companies, supporting drivers that have been involved in road incidents through our contact centres in Halifax, Peterborough and Huddersfield.
We manage every step of the repair journey - repairing vehicles at our own Activate Accident Repair (AAR) body shops, as well as through a UK-wide network of trusted independent repair partners.
We also work with the UK’s largest vehicle manufacturers, supporting their approved repair programmes, and deliver innovative technology solutions to fleets, vehicle repair centres and dealerships.
Our purpose & values
Our purpose underpins everything we do: Make someone’s bad day better
Our values define how we work with our team members, customers and suppliers:
- Make it happen – Be accountable. Take the initiative, work fast, and do a great job.
- Strive for better – Be bold. Challenge the norm - make small improvements often.
- Win together – Be a team player. Win together, learn together, respect each other.
