Montclair State University
Assistant Director of Graduate Marketing & Communications
🇺🇸New Jersey, United States1 month ago
$73,900 – $84,980EntryFull Time
IMPORTANT APPLICATION INSTRUCTIONS:
Note: If you have an expansive CV, we recommend that you apply manually and only include the positions you have held in the last ten (10) years. You will then be able to attach your Resume/CV, as well as all other supporting documentation in the "My Experience" section of your application.
Job Description
SUMMARY:
Reporting to the Associate Director of Graduate Marketing & Communications, the Assistant Director of Graduate Marketing & Communications supports the strategic planning, execution, and evaluation of marketing initiatives and recruitment events designed to advance graduate enrollment goals. This role plays a key operational and strategic function within the Office of Graduate Admissions, translating enrollment strategy into actionable campaigns, communications, and recruitment experiences.
The Assistant Director collaborates closely with academic departments, University Communications and Marketing, campus partners, and student employees to ensure cohesive, data-informed, and measurable outreach across the graduate enrollment funnel.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Support the development and execution of comprehensive enrollment marketing and communication strategies aligned with graduate recruitment priorities.
Collaborate with the Associate Director to implement multi-channel communication campaigns that engage prospective students and support conversion from inquiry to application.
Utilize Slate CRM to create, manage, and maintain all graduate recruitment events in the Slate event calendar, including event setup, communications, tracking, and reporting.
Analyze marketing and event performance data, including engagement metrics and attendance trends, and apply insights to improve future outreach.
Contribute to regular reporting and dashboards that support data-informed enrollment decision-making.
Serve as the primary point person for the planning, coordination, marketing, and execution of all on-campus graduate recruitment and engagement events, including the Graduate Program Showcase, Homecoming, Student Appreciation Week, and other special on-campus initiatives.
Lead end-to-end execution of on-campus events, coordinating logistics, timelines, communications, staffing, and campus partnerships to ensure consistent, high-quality recruitment experiences.
Collaborate with the Associate Director to support the planning and execution of large-scale virtual recruitment events, including the Virtual Graduate Open House.
Ensure event marketing, communications, and execution align with broader enrollment and messaging strategies.
Create marketing materials to support recruitment initiatives, including flyers, digital graphics, and promotional assets for events and programs.
Collaborate with University Communications and Marketing to ensure all materials align with institutional brand, voice, and visual standards.
Develop and manage program-level marketing content, including email messaging, event promotions, and digital assets.
Identify opportunities to highlight student, alumni, and faculty stories that support program value and recruitment messaging.
Work closely with and provide day-to-day supervision, training, and guidance to student employees supporting marketing and event initiatives.
Serve as a collaborative partner to faculty, academic departments, and campus offices in support of graduate recruitment efforts.
Act as operational backup to the Associate Director as needed.
Serve on university committees and participate in cross-functional initiatives related to enrollment, marketing, or recruitment.
Perform other duties as assigned.
QUALIFICATIONS
REQUIRED:
Bachelor’s degree from an accredited college or university in a relevant field.
A minimum of three years of professional experience in enrollment marketing, admissions, communications, or a related area, preferably in higher education.
Demonstrated experience using a Customer Relationship Management (CRM) system, with preference for Slate.
Experience developing and executing communication or marketing campaigns with measurable outcomes.
Experience creating marketing materials such as flyers or digital promotional assets.
Strong analytical skills with the ability to interpret data and apply insights to marketing and recruitment strategies.
Excellent written communication skills and attention to detail.
Ability to manage multiple high-priority projects simultaneously in a fast-paced environment.
Strong interpersonal skills and the ability to collaborate effectively with faculty, staff, and campus partners.
PREFERRED:
Master’s degree in a relevant field.
Experience supporting graduate or adult student recruitment.
Experience supervising or mentoring student employees.
Familiarity with web content management systems, email marketing platforms, and analytics tools.
Experience working in a complex higher education environment.
PROCEDURE FOR CANDIDACY
Applicants should include a resume and cover letter describing how their background, skills and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instructions.
Salary Range
$73,899.90-$84,980.24 AnnuallyThe position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance. For further details, please visit: https://www.montclair.edu/human-resources/benefits/
Montclair State University considers factors such as, but not limited to, scope and responsibilities of the position, candidate’s relevant work experience, education, skills, and internal equity, when extending an offer.
Salary offers for internal employees who are part of a collective bargaining unit (CBU) and are applying to a position that is within a CBU will be determined in accordance with contractual provisions.
Department
Office of Graduate Admissions/MarketingPosition Type
Professional - Non-FacultyContact Information:
For questions or concerns, please contact Human Resources' Workday Recruiting Support at 973-655-5000 (Option 2), or email talent@montclair.edu.
Inclusion Statement
Montclair State University values access and educational excellence. We are committed to an environment of diverse perspectives which ensures that graduates will be civically engaged, committed to democracy, and prepared to thrive as global citizens. We foster a community that promotes varied experiences and voices. We seek applicants who will contribute diverse ideas and perspectives and who value an environment that promotes educational growth and advancement for all.
EEO/AA Statement
Montclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity.
Additional information can be found on the website at
www.montclair.edu/human-resources/about-us/eo-aa-and-diversity/
Title IX and 34 C.F.R. 106 Policy
Montclair State is required by Title IX and 34 C.F.R. 106 not to discriminate on the basis of sex or gender, and does not discriminate on the basis of sex or gender in the operation of education programs and activities. The requirement to not discriminate on the basis of sex or gender in the operation of education programs and activities extends to admission and employment. For further details, please visit: https://www.montclair.edu/human-resources/job-seekers/
