Senior Communications and Marketing Manager

About Our Organization

Founded in 1968, the Studio Museum in Harlem is the nexus for artists of African descent locally, nationally, and internationally and for work that has been inspired and influenced by Black culture. It is a site for the dynamic exchange of ideas about art and society.

Job Summary

The Studio Museum in Harlem is seeking a strategic, creative and entrepreneurial Senior Communications and Marketing Manager to lead the development and execution of integrated communications and marketing strategies that elevate the Museum’s visibility, strengthen its brand, and deepen engagement with diverse audiences. This role oversees digital marketing, content development, and campaign management to support exhibitions, programs, fundraising initiatives, and institutional priorities. 

The ideal candidate is equally creative and analytical and understands the power of storytelling in the arts. They bring traditional and digital marketing skills that will translate into impact for the Studio Museum, for the art world, and for the broader cultural field. This critical thinker will identify opportunities to align paid, earned, and owned media opportunities with the mission, vision, and values of the Studio Museum. They are excellent at developing consistent, effective, and cohesive messaging that articulates a compelling story to elevate the brand across the broader community as well as with specific target audiences. 

Essential Duties and Responsibilities 

• Oversee and partner on monthly and quarterly storytelling initiatives and creative development for original and curated content across social media, email, and the website, ensuring fresh and engaging content to support the Museum’s exhibitions and public programming
• Assist editorial efforts by drafting and/or editing copy for digital media platforms including but not limited to social media, email, web, video, and audio
• Maintain brand presence, quality of brand voice, and consistency of brand messaging across platforms. 
• Plan and manage, internally or with external partners, all digital marketing efforts including display, paid search, email, and influencer/community engagement campaigns.
• Coordinate cross-departmentally to develop, plan, and execute brand and growth marketing initiatives 
• Track, analyze and report on website and paid search metrics to inform original content creation opportunities 
• Collaborate with marketing agencies and external partners as needed.
• Evaluate emerging digital marketing and social media trends. Provide thought leadership and perspective for adoption where appropriate. 
• Supervise Digital Producer and Senior Digital Media and Communications Coordinator 
• Manage marketing budget effectively 
• Support Director of Media and Communications with departmental administrative needs 
• Other duties as assigned

Skills and Qualifications  

• Creative Vision – Commitment to innovation in the digital marketing and creative  

• storytelling sphere as well as passion for bringing the voices and ideas of artists of African descent to audiences around the city and across the globe. 

• Commitment – to the mission and values of the Studio Museum in Harlem. 

• Collaborative – works well with others at all levels of the organization as well as with key external stakeholders  

• Cultural Intelligence – exhibits an understanding of cultural nuances and demonstrates commitment to building trust and credibility through authentic storytelling  

• Initiative – takes self-directed, appropriate action to influence outcomes and or drive progress and positive change. 

• Strong knowledge of SEO, SEM, social media, and email marketing 

• Creative thinker with strong writing, copy editing, and project management skills. 

• Experience with Content Management Systems 

• Excellent in written and verbal English communication skills 

• Exceptional interpersonal communication skills paired with a positive attitude essential. 

• Interest in and familiarity with global contemporary art and/or African – American art preferred 

Education and Experience 

• Bachelor’s degree in marketing, communications, art history or another related field required 

• 5+ years of marketing experience (agency or in-house) creating/managing digital  

• content required - preferably for a museum, arts organization, editorial platform, or consumer brand 

• 2+ years digital marketing experience.

Physical Demands 

N/A

Work Environment 

N/A

Compensation

$80,000 - $90,000 annually

Salary is commensurate with experience within the guidelines of a small not-for-profit. A competitive benefits package is provided, including medical, dental, life and long-term disability insurance, a retirement account, and substantial vacation time.

Application Instructions

Please upload your resume and a cover letter to your application. No phone calls or emails, please.  

Please note that while careful consideration will be given to each submission, only a select number of applicants will be contacted due to the volume of interest.

The Studio Museum in Harlem is an equal opportunity employer and considers all candidates for employment regardless of race, color, sex, age, gender identification, national origin, creed, disability, marital status, sexual orientation, or political affiliation. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At the Studio Museum, we are committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences and know that our diverse team is a strength that drives our success.  

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.