At KKBOX, Marketing Team is a creative team that builds music partnerships and develops growth marketing for artists to connect with audiences.
KKBOX is looking for a self-motivated teammate with a proven record of music partnerships and marketing campaigns who is passionate for music and local entertainment industries.
Responsibilities:
- Play a key role in developing and executing integrated marketing campaigns (digital, social, and offline events) to connect artists with audiences
- Build and maintain relationships with key partners (labels, artists, and music distributors, etc.) in the music industry
- Manage media planning vendor and media budgets to plan and optimize paid media campaigns (social, search, programmatic, video, and display) to drive brand awareness, user acquisition, and conversion
- Support and guide teammates to deliver marketing initiatives
- Synergize and coordinate the Groups resources across Taiwan and Hong Kong business units (e.g., work with product teams to improve user experience; work with business develop teams to deliver partners campaigns)
- Support internal and external stakeholders and provide superior partner management (e.g., marketing campaign and publicity supports, technical integration, operations, and reports)
Requirements:
- Degree holder in Communications / Marketing or related discipline
- At least 5 years solid experience in integrated marketing and paid media, ideally with prior experience in marketing in the media & entertainment industries
- Strong knowledge of digital advertising platforms (Meta Ads, Google Ads, etc.) and media performance metrics
- Analytical and data-driven mindset; experience using tools such as Google Analytics or similar for campaign performance tracking
- A music lover is a must. Passionate in music and local entertainment industries. Well known on the trend of local music, other genres will be a plus.
- Result-oriented, self-motivated, responsible and able to work under fast-paced environment
- Team player with strong interpersonal skills to work with people from different cultural backgrounds, able to work independently in a fast-paced environment
- Excellent in communication, organizational and presentation skills
- Proficient in English, Chinese and Mandarin
- Excellent in Word, Excel, PowerPoint and Chinese word processing, familiar with design tools (Canva, Figma, etc.) is an advantage
- Knowledge on music distribution and network with music labels are a plus
