$120K – $180KFull TimeEN
At Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play — it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity.
Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement — giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV.
Trusted by over 10,000 brands, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone.
Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors.
Founded in 2022, Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media.
You'll join the Growth & Marketing team as Vibe's first dedicated AEO (AI Engine Optimization) marketer — reporting to our VP of Growth & Marketing. Right now, when marketers ask ChatGPT, Perplexity, or Gemini about streaming TV advertising, Vibe isn't in the answer. Your job is to change that.
There's no playbook to inherit here. You'll define the discipline from scratch — with real budget, real AI infrastructure, and a category that's wide open. Full channel ownership, leverage that compounds fast, and the chance to put Vibe on the map in AI search before anyone else gets there.
This role is for someone with growth DNA who thinks in data, funnels, and experiments — but writes content good enough that LLMs want to cite it.
Own AEO & LLM visibility
Define and execute Vibe's AEO strategy from zero — on-site content architecture, off-site seeding, publisher and community presence
Reverse-engineer how LLMs source and rank information to make Vibe the most-cited CTV advertising platform across ChatGPT, Perplexity, and Gemini
Build and manage publisher partnerships and community presence (Reddit, industry forums) to drive off-site citation signals
Partner with our SEO agency so organic search becomes a byproduct of AEO, not a separate workstream
Run the data loop
Track LLM citation rates, organic visibility, and email conversion metrics — and act on what the data says, weekly
Run structured experiments on content formats, subject lines, and audience segments to learn what moves the needle
Partner with our Data Analyst to build dashboards that tie channel activity directly to pipeline contribution
4-5+ years in growth marketing, performance marketing, or content/SEO — with a track record of building a channel from zero, not just inheriting one
AI-native workflow — you already use Claude, ChatGPT, or similar tools daily; bonus if you've built custom automations, MCP integrations, or Claude skills
Strong content instinct — you can produce a piece that ranks, earns LLM citations, and genuinely teaches something
Comfortable reading data, writing SQL, or using BI tools to make decisions — dashboards, not gut feel
Scrappy by default — you ship something imperfect today rather than wait for a perfect plan next month
Direct AEO or LLM optimization experience — this field is brand new, and early movers are especially welcome
Background in B2B SaaS, streaming TV advertising, or martech
Hands-on experience with Customer.io, HubSpot, or a similar lifecycle platform
Experience running Reddit community seeding or publisher outreach at scale
At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.
You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.
This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast.
If that sounds like the best version of your career, we want to meet you.
For candidates in New York, NY, the pay range for this role is $120,000–$180,000, commensurate with experience.
At Vibe, we want you to build something, own something, and grow fast. Here's how we back that up:
Variable pay — based on objectives you hit. No arbitrary targets.
Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
Full health coverage — Comprehensive medical, dental, and vision insurance.
401(k) with matching — We invest in your future, not just your output.
Unlimited PTO — Take the time you need. We measure results, not hours.
Parental leave — Paid leave for all parents.
Annual offsite — The whole team, once a year, somewhere worth the trip.
We respect your time. Here's exactly what to expect — no surprises, no ghosting.
Recruiter screen — 30 min. We'll share context; you'll share yours.
Manager interview — Meet the person you'd work with directly.
Take-home case study + live debrief — A real problem, not a trick. We'll work through it together.
Calibration interview — A senior leader joins to ensure we're holding a consistent, high bar.
Offer — Fast. We don't let good decisions sit.
Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know.
Being referred? Ask your contact to submit your application directly on your behalf.
