Unity Preparatory Charter School of Brooklyn, a grade 6-12 public charter school located in central Brooklyn, is seeking a mission-driven and strategic Student Recruitment & Community Relations Manager to lead school-wide efforts to attract, enroll, and retain a diverse and thriving student body. This role blends data-driven strategy, grassroots community outreach, and compelling storytelling to ensure Unity meets or exceeds its annual enrollment goals.
About Unity:
Unity Prep is a rigorous and nurturing school community where students are prepared to succeed in college and life. We believe that all students deserve a high-quality education regardless of zip code, and we center equity, joy, and community in all that we do.
Key Responsibilities
Strategic Recruitment Planning
- Design and execute an annual student recruitment and enrollment strategy aligned to Unity's growth goals.
- Use application and enrollment data to monitor progress, identify trends, and make real-time adjustments to outreach tactics.
- Lead Unity's presence in the community by strengthening partnerships with feeder schools, local organizations, and neighborhood leaders.
Community Engagement & Outreach Execution
- Plan and lead family-friendly recruitment events, including open houses, school tours, and community presentations.
- Represent Unity at school fairs, festivals, and other neighborhood events.
- Supervise and support seasonal staff and volunteers involved in outreach, canvassing, and phone banking.
- Ensure that all outreach and events are welcoming, culturally responsive, and accessible to families of all backgrounds.
Marketing & Communications
- Develop and manage digital and print marketing campaigns to elevate Unity's visibility and reach target audiences.
- Maintain and update Unity's website and external-facing platforms with engaging, accurate, and timely content.
- Create newsletters, flyers, ads, and social media content that reflect Unity's values, programs, and impact.
- Work closely with school leadership to craft clear and consistent messaging across all communications.
Enrollment Operations & Cross-Team Collaboration
- Collaborate with Unity's operations, registration, and data teams to ensure a seamless experience from inquiry to enrollment.
- Maintain accurate recruitment data and provide weekly reports and dashboards to school leaders.
- Manage and optimize the use of enrollment platforms, CRMs, and communication tools.
- Contribute to school-wide efforts around student retention and family engagement.
Qualifications
- 3+ years of experience in student recruitment, admissions, marketing, or community organizing, preferably in an urban education setting.
- Deep commitment to educational equity and Unity's mission.
- Excellent communication skills-written, visual, and interpersonal-with the ability to inspire diverse audiences.
- Strong organizational and project management skills with attention to detail and deadlines.
- Experience with digital marketing tools (e.g., Canva, Mailchimp, Meta Ads Manager) and enrollment databases (e.g., SchoolMint, PowerSchool, Salesforce).
- Fluency in Spanish, Haitian Creole, or another language spoken in our community is a strong plus.
- Willingness to work occasional evenings and weekends during peak recruitment periods.
