Content & Demand Marketer

TL;DR

We're looking for a marketer who can shoot a video with our content colleague in the morning and run LinkedIn Ads in the afternoon. You'll be one half of our content production duo and the demand engine. Think: 60% creative co-creation, 40% performance marketing. If you get excited about both camera gear and campaign dashboards, keep reading.

About Chainels

Chainels is building the operating system for real estate — and for the urban spaces around it. The TenantOS helps property managers and landlords run their shopping centres and residential buildings, engage tenants, and prove their impact. While City Connect, the UrbanOS, does the same for the community managers of cities, streets, and business parks. You'll work across both brands. We're post-Series A, trusted across 20+ countries, powering 1000+ communities and 500,000+ users, and on a trajectory to €10M ARR. AI is our way forward; it's not a buzzword, it's how we will grow and it's becoming how our platform thinks.

Key responsibilities

Content Co-creation (±60%)

Together with Megan you'll form our content production factory. The goal: dramatically more content, more formats, more consistency.

• Brainstorm storylines, narratives, and content concepts together with Megan

• Co-produce video content – from scripting and shooting to editing and publishing

• Edit and repurpose content specifically for paid channels and ad formats

• Produce testimonial and case study videos with customers and partners

• Create City Connect content (video, social, web)

• Design your own creative assets using AI-powered tools (Canva, Sora, etc.) – you have a feel for what looks good and aren't afraid to create it yourself

Demand & Performance (±40%)

You own the paid engine and make sure our target accounts see us everywhere.

• Run and optimise LinkedIn Ads campaigns – there's room to grow and a clear mandate to scale this

• Execute ABM campaigns targeting our two ICPs in commercial real estate and residential real estate

• Monitor and optimise SEO/GEO – oversee automations, track performance, and keep our organic discoverability sharp

• Improve website conversion rates (CRO) and manage landing pages

• Build and manage marketing automations and email workflows (HubSpot) – you'll be the marketing sparring partner for our RevOps engineer

• Set up and maintain performance reporting: campaign-to-opportunity tracking, demo requests, pipeline influence

• Manage the City Connect LinkedIn page and paid distribution

Field marketing & events (together with the rest of us)

• Organise mini-events and intimate meetups for target accounts in real estate

• Handle logistics for Provada (our most important conference in our home market) and other conference stands

• Support the organisation of our City event, City Connect Live, together with our partner

Who you are

• 2–5 years of experience in B2B marketing, ideally in SaaS or tech

• You've run paid campaigns (LinkedIn Ads, Google Ads, or similar) and can read a dashboard without breaking a sweat

• You have a genuine creative side – you're not afraid to pick up a camera, write a script, storyboard an idea, or design your own creative assets

• A strong eye for detail and an instinct for what looks good – you'll be working with our brand daily and we need someone who cares about quality and visual consistency

• Experience with marketing automation tools (HubSpot preferred) and basic CRM workflows

• You understand SEO fundamentals and have a data-informed approach to content distribution

• Comfortable working with AI tools in your daily workflow – you see them as accelerators, not threats

• Proactive, hands-on, and not precious about "that's not my job" – in a small team, everyone pitches in

• Fluent in English and Dutch (written and spoken)

• Based in or near the Rotterdam area (we work hybrid, 2 days in the office)

Bonus points

• You've worked in proptech, real estate, or another niche B2B vertical

• Experience with ABM tools or strategies

• You can edit video to a decent standard (CapCut, Premiere, DaVinci – we're not picky)

• You've managed event logistics before

• You know your way around Figma, Canva, or similar design tools

We offer

• Yearly personal development budget for your continuous growth

• Inspiring and dynamic work environment in a fast-growing, international company

• Competitive salary and benefits package, including a modern pension plan

• Vibrant company culture, celebrating results and supporting each other's growth through shared failures and successes

• Hybrid working model

• Laptop (Windows or MacBook) and Phone (iOS or Android)

• 25 days of annual leave

• Complimentary lunch and snacks at the office 🥪

• Team outings 💃, vrijmibo 🍻, team trips away 🏄

We are currently not hiring applicants who live outside of the EU