1. Content Creation
Assist in creating engaging social media posts aligned with brand guidelines.
Develop creative content for various platforms (YouTube, Instagram, Facebook, TikTok).
Contribute to idea generation for creative and impactful content.
Write engaging scripts for videos, reels, and short-form content.
Focus on achieving a 5%+ improvement in post engagement metrics through innovative content ideas.
2. Content Planning & Scheduling
Ensure timely scheduling of posts according to the content plan.
Maintain 100% adherence to the content calendar and deadlines.
3. Community Engagement
Engage with the audience by responding to comments and messages on social media.
Aim for a 90%+ response rate to foster community interaction.
Monitor follower feedback and share insights with the senior team for strategy refinement.
4. Trend Research & Implementation
Stay updated on current social media trends and recommend content ideas to capitalize on them.
Identify 2–3 trends per month that align with brand identity for potential content opportunities.
5. Collaboration with Team
Work closely with graphic designers, videographers, and the content team to ensure cohesive content output.
Ensure content aligns with the brand’s voice and visual identity across platforms.
Provide input during team brainstorming sessions and contribute creative ideas.
6. Analytics & Reporting
Assist in tracking the performance of content through analytics tools.
Prepare weekly reports on content reach, engagement, and follower growth.
Identify 2–3 areas for improvement based on performance data each month.
7. Brand Storytelling
Craft compelling captions, stories, and short-form content that align with the brand’s storytelling approach.
Write scripts that bring brand narratives to life in an authentic and engaging manner.
Focus on creating content that enhances the brand's personality and voice.
8. Visual Content Support
Collaborate with the design team to create simple graphics, story templates, and short-form videos.
Ensure all visual content is high quality and aligned with brand aesthetics.
9. Campaign Ownership
Take ownership of assigned campaigns, working closely with the team lead.
Support marketing team leads in executing social media campaigns, contests, and giveaways.
Ensure campaign content is developed and scheduled on time.
Contribute to achieving a 5–10% increase in campaign engagement.
10. Training & Development
Participate in training sessions and workshops to enhance social media skills.
Stay up to date with new tools and trends in the social media landscape.
Complete at least 2 relevant courses every quarter for continuous upskilling.
Requirements
Experience: Fresh to 2 years
Qualification: Bachelor’s degree in a relevant field (e.g., Marketing, Media, Communication)
Strong scriptwriting and content ideation skills
Basic understanding of social media platforms and trends
Good communication and collaboration skills
